We build backlinks to a plan: we choose the pages that will gain the most, select sites by topic and traffic, and check every placement.
Links from other sites show Google that your site is trusted. But a hundred random links to the home page do less than ten relevant ones to a page that is a few positions away from the top ten. That is why link building starts with a plan, not with buying.
We check who already links to the site, which links do harm and how many links competitors have on pages in the top ten.
We set pages, anchors and pace for each month. Pages that are already close to the top come first, because that is where a link works fastest.
We arrange articles with a link to you on relevant sites and media. We choose sites with their own audience and traffic from search.
Mentions on forums, in communities and Q&A services where people really discuss your topic. They make a link profile look natural.
Business directories, industry listings, company profiles. They matter for local search and help Google connect mentions with your brand.
A list of placements with page URLs and anchors, which of them are indexed, and how positions changed for the pages that received links.
Rankings, traffic and leads from Google.
Google plus visibility in AI assistants.
Stores, several languages or regions.
A separate budget for backlinks is needed for SEO — we calculate it after the audit.
Links can be bought quickly and cheaply. The question is whether they will move positions and whether they will harm the site.
Link building as a stand-alone service starts from $1200 per month. The exact amount depends on the niche, competitors and how many quality links the site already has; we calculate it after the audit. If you order SEO services, we run link building as part of them and agree the placement budget separately.
Gradually. Google first has to find and index a link, then it re-evaluates the page the link points to. So we look at the result over several months, not a week after placement.
There is no single number. The reference point is competitor pages in the top ten for your queries: we look at how many domains link to them and plan a pace that closes the gap step by step.
Outreach is an agreement with a site owner or editor to publish a piece with a link to you. It is the main source of links from relevant articles, and it is done by hand for each site.
Google does not approve of links placed only for rankings, so there is always a risk when links are massive and out of place. We reduce it by selection: sites with their own audience, pieces useful to a reader, varied anchors and an even pace.
Starosta Agency is based in Lviv, Ukraine. We work remotely: calls, email and monthly work reports are all in English. For English-language sites we look for placements in the target country.
Link building is the work of earning and placing external links to a site to raise its authority in Google. It is a part of SEO that can run together with on-site work or separately.
A link affects the page it points to. So we first identify pages with the most potential: those in positions 5–20 for important queries. For them a link gives a visible result.
The most weight comes from links in articles on sites in your field. We look for such sites, check their traffic and outgoing links, prepare the piece and arrange publication.
Before building new links we look at the existing ones. Links from sites created only to sell links add nothing, and in large numbers they can hold a site back. The audit shows what to keep, what to ignore and what to disavow.
| Step | What we do |
|---|---|
| Step 1 | Backlink profile audit and comparison with competitors |
| Step 2 | Plan: pages, anchors, sites, pace |
| Step 3 | Placements, indexing and live-link checks |
| Monthly | New placements, checks, work report |
| Industry | Pages |
|---|---|
| Services | SEO services, SEO audit, Link building services, Local SEO services |
| Home services | HVAC SEO, SEO for plumbers, Electrician SEO, Roofing SEO, SEO for contractors |
| Healthcare | Medical SEO, Dental SEO |
| Online stores | E-commerce SEO, Shopify SEO services |
| B2B & software | B2B SEO, SaaS SEO |
| Legal & hospitality | Law firm SEO, Hotel SEO, Restaurant SEO |
| CMS platforms | WordPress SEO services, OpenCart SEO |
| AI search | GEO services |
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