SEO for SaaS: pages for features, use cases, integrations and alternatives, technical work on JavaScript-heavy sites and tracking from a search query to a sign-up.
People rarely search for a product they have not heard of. They search for the task: “how to schedule shifts”, “invoice software for freelancers”, “alternative to” a tool they already use. SaaS SEO puts your product in front of them at that point.
We check indexing, rendering and Search Console data, and collect queries by task, feature, integration and competitor name.
A page for each feature and each job the product does, written in the words users search with rather than internal product names.
Pages for the tools your product connects with. People search for “X integration with Y”, and these pages bring users who are ready to try the product.
Honest “alternative to” and “X vs Y” pages. They are searched by people who are already choosing a tool.
JavaScript rendering, the split between the marketing site, the app and the docs, canonical tags, speed. Search engines should see the same content users do.
We show what was done during the month, how rankings, impressions and inquiries from search changed, and what we plan next.
Rankings, traffic and leads from Google.
Google plus visibility in AI assistants.
Stores, several languages or regions.
A separate budget for backlinks is needed for SEO — we calculate it after the audit.
Paid channels give sign-ups right away and scale with budget. SEO builds a source of sign-ups whose cost falls over time.
SaaS SEO starts from $500 per month. The amount depends on the size of the site, the number of markets and competition in your category. A separate budget for backlinks is needed; we calculate it after the audit.
The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing.
Sign-ups, trials and demo requests from organic search, tied to the landing page. Traffic and positions are shown as well, but they are not the goal.
Yes. For a new product we start with a small set of pages closest to a sign-up: main use cases, integrations and one or two comparisons.
Not by itself. We check how search engines render the pages and, where needed, recommend server-side rendering or pre-rendering for the marketing pages.
Starosta Agency is based in Lviv, Ukraine. We work remotely: calls, email and monthly work reports are all in English. Search Console and analytics stay in your own accounts, so you see the same data we do.
SaaS SEO is search optimization for software products sold by subscription. The goal is for people searching for a way to do a task to find your product and start a trial.
It maps how users describe their tasks, builds pages for those searches and measures the result in sign-ups. A blog with general articles is only one part of this, and usually not the first.
In B2B SaaS the buyer and the user are often different people. Use-case and integration pages speak to the user. Security, pricing and comparison pages speak to the person who approves the purchase.
Many people now ask ChatGPT or Perplexity which tool to choose. Clear feature pages, comparisons and mentions on review sites help a product appear in those answers.
| Step | What we do |
|---|---|
| Step 1 | Audit of the site, rendering and queries by task and competitor |
| Step 2 | Structure: features, use cases, integrations, comparisons |
| Step 3 | Page optimization, technical fixes, sign-up tracking |
| Monthly | Links, new pages, work report |
| Industry | Pages |
|---|---|
| Services | SEO services, SEO audit, Link building services, Local SEO services |
| Home services | HVAC SEO, SEO for plumbers, Electrician SEO, Roofing SEO, SEO for contractors |
| Healthcare | Medical SEO, Dental SEO |
| Online stores | E-commerce SEO, Shopify SEO services |
| B2B & software | B2B SEO, SaaS SEO |
| Legal & hospitality | Law firm SEO, Hotel SEO, Restaurant SEO |
| CMS platforms | WordPress SEO services, OpenCart SEO |
| AI search | GEO services |
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