GEO SERVICES:
BRAND VISIBILITY IN AI SEARCH

{ GEO }

GEO stands for Generative Engine Optimization: comprehensive website optimization for generative search engines and AI platforms that don't just list links — they produce ready-made answers.
We help brands adapt their website and content so AI systems correctly understand your services, find the relevant pages, and use your expertise when answering users.
GEO combines content strategy, structural optimization, technical preparation, and strengthening your brand's digital presence.
It gives your business a competitive edge in the new search model, where it's not enough to rank — you need to become part of the AI answer itself.

5.0 Top Rated 59 Google reviews

Project duration:

from 30 days

Project cost:

from $400

Start your project

{ geo vs seo }

HOW GEO DIFFERS FROM SEO

GEO doesn't replace SEO — it builds on top of it. Classic SEO works on your page's position in search results, while GEO works on getting your brand into the answer the AI generates. Most generative systems, including Google AI Overviews, pick their sources from pages that already rank well, so technically sound SEO remains a mandatory foundation. Here are the key practical differences.

Parameter

SEO

GEO

What is promoted

A specific page of your website

Your brand as an entity and the meanings associated with it

Outcome

Position in organic search results

Mentions and citations in the generated answer

Key metrics

Rankings, impressions, clicks, CTR

Citation frequency, AI share of voice, sentiment of mentions

Content format

Copy optimized for target keywords

Direct answers, definitions, facts and figures ready to be quoted

Technical foundation

Indexing, speed, Core Web Vitals

AI crawler access, JSON-LD structured data, llms.txt

Where traffic appears

Google, Bing

ChatGPT, Perplexity, Gemini, AI Overviews, Copilot

Time to results

3–6 months

From 30 days — AI systems reprocess content much faster

{ how we work }

WHAT YOU WILL GET

GEO website audit

We assess how ready your website and content are for AI search: we check AI crawler access (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot) in robots.txt, the presence of llms.txt, the correctness of structured data, and how generative systems interpret your pages. We also score citability — whether your pages contain direct answers, definitions, facts and figures an AI can lift into its answer. You get a list of specific barriers holding back your visibility, prioritized and scored by impact.

01

Content architecture

We restructure your pages so AI systems understand unambiguously what your website is about. We build topical clusters, separate pages by intent so commercial and informational queries don't compete with each other, and design internal linking that conveys the semantic relationships between your services. We bring the heading hierarchy to a state where each section answers a distinct user question. This structure gives generative systems clear topical boundaries and raises the odds that your page becomes the source of the answer.

02

Content optimization

We rework your copy into the format AI systems actually quote. We move the direct answer into the first two or three sentences of each section and add term definitions, specific numbers, conditions, and limitations — things a model can cite without distortion. We remove vague marketing phrasing that carries no facts. We add FAQ blocks built around real search questions and structure comparisons into tables. The result is content that works for both the reader and the generative system choosing its sources.

03

Technical preparation

We check everything that affects your site's accessibility for search and generative systems: indexing and page statuses, canonical and hreflang correctness, the XML sitemap, server-side rendering, and JavaScript dependency. We configure robots.txt for AI crawlers, prepare llms.txt, and implement Schema.org structured data — Organization, Service, FAQPage, Article — in JSON-LD format. We also keep speed and Core Web Vitals under control, because a slow page is processed worse by both crawlers and users.

04

Authority building

We work on the E-E-A-T signals generative systems rely on when choosing a source. We formalize content authorship, add expert profiles with Person schema and verified sameAs links, and align your company information across external platforms so AI sees a consistent picture of the brand. We reinforce your content with substance: proprietary data, case studies, screenshots, references to primary sources. The more verifiable expertise signals you have, the more willingly a model builds its answer on your content instead of a competitor's.

05

AI search visibility

We measure results where regular analytics can't see them. We track whether your brand appears in ChatGPT, Perplexity, Gemini, and Google AI Overviews answers for your target queries, with what wording and in what context, and which of your pages get cited. We benchmark your share of voice against competitors and record month-over-month dynamics. Based on this data we adjust the content plan — doubling down on topics where you're already present and closing the ones where the answer is shaped by others.

06

{ Value for your business }

WORK PROCESS

First stage

We run a GEO audit of your website: we analyze page structure, content, technical accessibility, and how ready the site is for AI search and generative systems.

01

Second stage

We build a new content logic: adding clear definitions and direct answers, improving page structure, headings, and copy so AI understands your services and expertise more easily.

02

Third stage

We strengthen your brand's digital presence: working on content, expertise, information consistency, and the technical elements that influence visibility in AI answers.

03

Result

You get a clear work plan, updated content, a stronger website structure, and a business better prepared for the new search model where answers are generated by AI.

04

{ testimonials }

Client Results in Search Marketing

GEO is built on the same foundation as strong SEO: a technically sound website, structured content, and substance that algorithms trust. Here is how that foundation performs in our search projects.

SEO Case: Traffic Recovery for a Forum (Canada)

Client — a Canadian forum that experienced a significant drop in traffic due to the impact of AI, as traditional content formats lost effectiveness.

Initially, the focus was on technical improvements and site structure, but due to development delays, the strategy was adjusted.

The main focus shifted to:

competitor analysis
identifying topics with real traffic potential
working with semantics and content direction

Turning point:

A breakthrough came after ranking in the top 3 for a high-volume New Year-related keyword. This gave the site a second life, and new publications began to consistently generate organic traffic.

SEO Case: Niche Project (Ukraine)

Client — a project in a narrow niche with low search volume. The work started after a website redesign.

A full scope of SEO activities was implemented:

technical optimization
semantic research and clustering
structure scaling
link building

Due to the low search demand in the niche, results were not immediate. However, over time, we achieved steady growth, which continues to this day.

SEO Case: Fast Solutions for a Seasonal Business

Client — a project with strong seasonality and a large number of technical issues after migrating to a new platform.

Over the course of 4 months, we focused intensively on:

technical SEO optimization (audit, indexing, structure, site speed)
building and scaling a high-quality backlink profile
developing a content plan and actively working on the blog to expand the semantic core and capture informational search queries

Important note:

Not every large website allows for quick results. In this case, thanks to the project’s scale, оперативной работе с обеих сторон, and fast implementation of changes, we were able to prepare in time for the season and fully capitalize on its potential.

SEO Case: Seasonal Business in a Complex Niche

A project with a seasonal product that experiences noticeable drops in activity outside peak periods each year.

We take a systematic approach to seasonal preparation:

analyzing demand and competitor behavior
expanding site structure and semantic coverage
adapting the strategy to current trends

Important note:

Part of the informational traffic in this niche is currently declining due to the impact of AI (users are getting answers without visiting websites). Therefore, the main focus has shifted toward commercial queries — a more complex and long-term direction.

Despite seasonality and changes in search behavior, the project continues to demonstrate steady growth with each new cycle.

{ faq }

GEO — FREQUENTLY ASKED QUESTIONS

What is GEO in simple terms?

GEO (Generative Engine Optimization) is the optimization of a website and its content for generative search systems: ChatGPT, Perplexity, Google Gemini, AI Overviews, and Bing Copilot. Unlike classic search, these systems don't show a list of links — they produce a ready-made answer. The goal of GEO is to make your brand the source of that answer.

How is GEO different from SEO?

SEO promotes a specific page to a position in search results; GEO makes your brand citable in the generated answer. SEO is measured in rankings and clicks, GEO — in the frequency of mentions and citations across AI systems. Technically, GEO adds AI crawler access, structured data, llms.txt, and a direct-answer content format on top of SEO.

How do you get into Google AI Overviews?

To appear in AI Overviews, a page must already rank organically for the topic, contain short direct answers to specific questions, and have a correct heading hierarchy and structured data — FAQPage, Article, Service. Google builds AI Overviews mostly from top-10 sources, so solid baseline SEO remains a prerequisite.

How do you promote a business in ChatGPT and Perplexity?

These systems rely on two sources: their own index and real-time web search. You need to open access for AI crawlers (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot) in robots.txt, keep brand information consistent across external platforms, and publish content in a quotable format — with definitions, facts, and precise wording.

How much do GEO services cost?

GEO services at Starosta Agency start from $400. The final price depends on the size of the website, the current state of its content and technical foundation, the number of language versions, and how competitive the niche is. Before we start, we run a GEO audit, after which we fix the scope of work and the budget.

How long until the first results?

The base work cycle is from 30 days. The first visibility changes usually show up faster than in classic SEO: generative systems reprocess updated content in weeks, not months. A stable presence in AI answers typically forms over 2–4 months of work.

Does GEO replace classic SEO?

No. GEO is a layer on top of SEO, not a replacement. Most generative systems, including Google AI Overviews, select their sources from pages that already rank well. Without a technically sound, properly indexed website, GEO won't deliver results.

Who needs GEO?

First of all, businesses whose customers look for solutions through AI assistants: B2B services, complex products with a long decision cycle, education and consulting projects, and e-commerce in niches where products get compared. If your audience asks search engines detailed questions, you're already losing part of your traffic to AI answers.

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