Measurements
We check PageSpeed Insights and real-user data in Search Console, measuring the home page, a service page, a category and a product separately.
We find what slows your site down and fix it in the code, not with one more plugin. Mobile speed is measured before and after.
A slow site loses people before they see the first screen. Usually the cause is not the hosting but heavy images, a page builder, dozens of plugins and third-party scripts: chats, pixels, captcha. They can be removed or loaded later.
We check PageSpeed Insights and real-user data in Search Console, measuring the home page, a service page, a category and a product separately.
We convert images to WebP or AVIF, serve the right size for each screen and defer everything below the first screen.
We remove unneeded plugins and load chats, pixels and captcha only when a visitor actually needs them.
We set up page caching, compression and the PHP version. If the hosting is the limit, we say so plainly and suggest where to move.
Fonts are served from your own server with only the weights you use, and unused styles are removed from the page.
We show how Core Web Vitals and PageSpeed changed on mobile and desktop, and what else could be improved.
A caching plugin gives a quick gain, but it does not remove the reasons the site is slow.
The cost depends on the platform, the theme and the number of plugins, so we quote it after checking the site. Speed optimization is a one-off job; afterwards speed can be kept in check as part of website maintenance.
We do not promise a specific number: the score depends on the theme, hosting and third-party services your business needs. The goal is for the site to pass Core Web Vitals on mobile. We show the result with before and after measurements.
Yes, Core Web Vitals are among the signals Google uses. Speed has an even bigger effect on people: visitors leave a slow site before the first screen loads and send fewer inquiries.
Yes, but the ceiling is lower than for a site without a builder. We optimize what is there first. If that is not enough, we suggest moving key pages to a lighter template.
We work on a copy of the site, test forms, cart, checkout and the mobile version, and only then move the changes to the live site.
Starosta Agency is based in Lviv, Ukraine. We work remotely: calls, email and reports are all in English. Hosting, domain and admin access stay in your own accounts.
Website speed optimization is the work of making pages load fast on phones and desktops. We measure load speed, find what slows it down and fix it in the code, the settings and on the server.
Google rates speed with three metrics: how fast the main element appears (LCP), how fast the site responds to input (INP) and whether content jumps while loading (CLS). Google collects this data from real visitors’ browsers.
On WordPress, speed is usually eaten by a page builder, plugins that load their scripts on every page and unoptimized images. We build WordPress sites ourselves, so we fix these in the theme instead of adding another plugin.
On starosta-agency.com we deferred reCAPTCHA until a visitor opens a form, moved fonts to our own server and cut client logos by almost 1 MB. We use the same techniques on client sites.
| Step | What we do |
|---|---|
| Step 1 | Measure key page types on mobile and desktop, review Search Console data |
| Step 2 | Optimize on a copy: images, scripts, plugins, caching, fonts |
| Step 3 | Test forms and checkout, move to the live site, before/after report |