{ e-commerce seo }

E-commerce SEO for online stores

We bring your store’s categories and products into Google for the queries people buy from. We work on catalog structure, filters, product pages and links.

Project duration: from 6 months
Project cost: from $500/mo

Start a project

SEO audit for $200

5.059 Google reviews

Categories
Filters
Product pages
Product markup
Monthly report

{ e-commerce seo }

Shoppers search precisely: “buy”, a model name, a color, a size. The sale goes to the store that has a dedicated page for that query. We build the catalog so that you have those pages.

8+

years of experience

250+

projects

5.0

Google rating

from6mo

minimum term

{ what’s included }

WHAT’S INCLUDED
IN E-COMMERCE SEO

{ 01 }

Catalog audit

We check indexing, duplicate pages, speed, filters and pagination. In Search Console we look at which categories already get impressions and which Google does not see.

{ 02 }

Keywords for categories

We collect shoppers’ queries and map them to categories, subcategories and filter pages. It becomes clear which pages the catalog is missing.

{ 03 }

Structure & filters

We create landing pages for brand, type and product attribute. We close technical filter combinations that duplicate content from indexing.

{ 04 }

Categories & products

We write titles, descriptions and category texts, set up templates for product pages and add product markup: price, availability, rating.

{ 05 }

Links

We earn links from relevant sites and media to the home page and key categories. The link budget is calculated separately after the audit.

{ 06 }

Monthly work report

We show what was done during the month, how category rankings, traffic and orders from search changed, and what we plan next.

{ pricing }

PACKAGES
AND PRICING

SEO services

from $500/mo

Rankings, traffic and leads from Google.

Technical optimization
Keywords, structure, content
Links and local SEO
Monthly work report

Start a project

SEO + GEO

from $850/mo

Google plus visibility in AI assistants.

Everything in SEO services
AI crawler access, llms.txt
Content that AI cites
Dynamics in ChatGPT, Gemini, Perplexity

Learn more

Large projects

Custom

Stores, several languages or regions.

Everything in GEO + SEO
A plan for each language or region
Focus on commercial pages

Send a request

A separate budget for backlinks is needed for SEO — we calculate it after the audit.

{ seo vs ads }

SEO OR ADS
WHAT A STORE SHOULD CHOOSE

Ads bring sales right away; SEO lowers the cost per order over time. The two channels complement each other.

Paid ads

SEO

When results come

On the day the campaign starts

Gradually; the minimum term is 6 months

What you pay for

Every click

Work on the site; clicks from search are free

After you stop

Traffic disappears the same day

Pages stay in search results

Which queries

Those the budget covers

All categories, brands and attributes in the catalog

How shoppers see it

A listing marked “Sponsored”

A regular search result

We also run product ads: Google Shopping for online stores.

{ cases }

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

Client — a Canadian forum that experienced a significant drop in traffic due to the impact of AI, as traditional content formats lost effectiveness.

Initially, the focus was on technical improvements and site structure, but due to development delays, the strategy was adjusted.

The main focus shifted to:

competitor analysis
identifying topics with real traffic potential
working with semantics and content direction

Turning point:

A breakthrough came after ranking in the top 3 for a high-volume New Year-related keyword. This gave the site a second life, and new publications began to consistently generate organic traffic.

SEO Case: Niche Project (Ukraine)

Client — a project in a narrow niche with low search volume. The work started after a website redesign.

A full scope of SEO activities was implemented:

technical optimization
semantic research and clustering
structure scaling
link building

Due to the low search demand in the niche, results were not immediate. However, over time, we achieved steady growth, which continues to this day.

SEO Case: Fast Solutions for a Seasonal Business

Client — a project with strong seasonality and a large number of technical issues after migrating to a new platform.

Over the course of 4 months, we focused intensively on:

technical SEO optimization (audit, indexing, structure, site speed)
building and scaling a high-quality backlink profile
developing a content plan and actively working on the blog to expand the semantic core and capture informational search queries

Important note:

Not every large website allows for quick results. In this case, thanks to the project’s scale, prompt work on both sides, and fast implementation of changes, we were able to prepare in time for the season and fully capitalize on its potential.

SEO Case: Seasonal Business in a Complex Niche

A project with a seasonal product that experiences noticeable drops in activity outside peak periods each year.

We take a systematic approach to seasonal preparation:

analyzing demand and competitor behavior
expanding site structure and semantic coverage
adapting the strategy to current trends

Important note:

Part of the informational traffic in this niche is currently declining due to the impact of AI (users are getting answers without visiting websites). Therefore, the main focus has shifted toward commercial queries — a more complex and long-term direction.

Despite seasonality and changes in search behavior, the project continues to demonstrate steady growth with each new cycle.

{ testimonials }

What Our Clients Say About Working With Us

      
   Starosta Agency
   61 Відгуки про Google 
  написати рецензію 
  
 
 
   
 
 
       Опубліковано на Google  
   
   Anna Maglyak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Замовили розробку  сайту,все швидко , якісно, врахували всі мої побажання. Чудова співпраця , всім рекомендую .
  
 
      Опубліковано на Google  
   
   Taras Napolov 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Багато років працюємо і будемо дальше працювати, тільки позитивні рекомендації.
  
 
      Опубліковано на Google  
   
   Yurii Znak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Astonished with this level of service! Efficiency and proffessionalism across the whole cooperation. Highly recommended!
  
 
      Опубліковано на Google  
   
   Solomiya Masliak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Однозначно рекомендуємо Starosta Agency до співпраці! Протягом усього проєкту команда демонструвала професійний підхід, швидку реакцію та дуже комфортну комунікацію. Навіть попри затримки з нашого боку, вони швидко включалися в роботу, щойно отримували необхідні матеріали, і завжди дотримувалися домовленостей зі свого боку. У результаті ми отримали сучасний, зручний та якісно реалізований сайт. Приємно вразили відповідальність, терпіння, увага до деталей і постійна підтримка навіть після завершення основної роботи. Команда справді працює на якісний результат, тому щиро рекомендуємо!
  
 
      Опубліковано на Google  
   
   renovation xperts group 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Yurii and his company were recommended to us as highly professional specialists for website development and ongoing SEO services. We worked with Yurii to create our website, and we are very happy with the final result. The website turned out modern, professional, high-quality, and user-friendly. I also want to highlight the excellent communication. Yurii always responds quickly, even on Saturdays and Sundays, explains everything clearly, and takes his work very seriously. We had no issues during the process. Everything was completed professionally, in an organized way, and for a very fair price. If you are planning to build a website or grow your business through SEO, I highly recommend Yurii. He is a reliable specialist and a pleasure to work with.
  
 
      Опубліковано на Google  
   
   Olya Telan 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже класні спеціалісти.Корисуюємося їх послугами вже більше року. Опративно вирішують питання.Та багато чого пояснюють та допомогають знайти рішення яке найкраще підйде для вас.Рекомендую!
  
 
      Опубліковано на Google  
   
   Yana Kyreleiza 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Складно знайти підрядника, який буде працювати на результат і залучений по максимуму у процеси. Випадково зійшлись зорі і почала працювати з Starosta Agency. Швидкість виконання задач - 10/10 Комунікація - 10/10 Результат - 10/10 Дякую🤝
  
 
      Опубліковано на Google  
   
   Illia Pavlenko 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже відповідальна агенція! Зробили якісний сайт – раз. Постійна підтримка сайту – два. Регулярне покращення сайту – три. Забезпечення швидких способів для вирішення задач із сайтом – чотири. Зірочок – ПʼЯТЬ! Радив, раджу, радитиму!
  
 
      Опубліковано на Google  
   
   Single-Anna 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Ми щиро задоволені співпрацею з Starosta Agency компанією! Від самого початку команда проявила високий рівень професіоналізму, уважність до деталей та розуміння наших потреб. Процес розробки сайту був чітко організований, всі етапи виконувалися вчасно, а комунікація була легкою та приємною. Нам особливо сподобалося, що команда не просто виконувала технічне завдання, а пропонувала власні ідеї та рішення, які значно покращили кінцевий результат. Результат перевищив усі наші очікування — ми отримали сучасний, стильний та функціональний сайт, який повністю відповідає нашому баченню. Щиро рекомендуємо цю компанію всім, хто шукає надійного партнера для створення якісного веб-проєкту! Юрій, дуже дякуємо вам за співпрацю!
  
 
      Опубліковано на Google  
   
   Volodia Saveliev 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дякую за якісний та крутий сайт! Враховані усі побажання і навіть більле! Дякую
  
 
  
  
 
     Перевірено Trustindex  Перевірений знак Trustindex — це Універсальний Символ Довіри. Лише найкращі компанії можуть отримати перевірений знак із рейтингом вище 4.5, на основі відгуків клієнтів за останні 12 місяців. Дізнатися більше

{ READY TO CONNECT? }

Start a project

SEO for online stores: catalog structure, categories, filters, product pages and links. From 0 per month, with a monthly work report. Starosta Agency

Yura Starosta Agency founder — I reply personally

Say hello! ceo@starosta-agency.com

Contact us +38 (093) 93 111 43

{ faq }

FREQUENTLY ASKED QUESTIONS

How much does SEO for an online store cost?

SEO for an online store starts from $500 per month. The amount depends on the size of the catalog and competition in the niche. A separate budget for backlinks is needed; we calculate it after the audit.

When will there be results?

The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing.

What should be promoted: categories or product pages?

Most of a store’s search traffic comes from categories and filter pages, because people search for a product type more often than for a specific model. Product pages work for queries with a model name. So we start with categories and set up templates for product pages.

Which platform should the store be on?

We work with stores on WooCommerce, OpenCart, Shopify and other platforms. If the platform limits SEO settings, we will tell you at the audit stage.

Do category pages need text?

Yes, but short and to the point: what is in the category, how to choose, delivery terms. Long texts written for keywords help neither the shopper nor rankings.

Do you work on a store’s visibility in ChatGPT and AI search?

Yes, that is the SEO + GEO package from $850 per month, with SEO included. We work on getting AI assistants to mention your store in their recommendations. We do not promise fast results here.

{ more }

About SEO for online stores

SEO for an online store differs from SEO for a service website. A store has hundreds or thousands of pages, and the task is for every category to be found for its own queries while technical pages stay out of the way of indexing.

Catalog structure

Categories, subcategories and filter pages should match the way people search for a product: by type, brand, purpose or attribute. If there is no page for a query, the store will not be shown for it.

Technical SEO for a store

Duplicates caused by filters and sorting, pagination, loading speed, product markup and the sitemap are where stores most often lose search traffic. We check these first.

E-commerce SEO and advertising

SEO works well together with product ads: ads bring sales from day one, and search traffic lowers the average cost per order over time.

How we work

Step	What we do
Step 1	Audit of the catalog, Search Console and competitors
Step 2	Keywords and the structure of categories and filters
Step 3	Optimization of categories and product pages, technical fixes
Monthly	Links, new pages, work report

{ READY TO CONNECT? }

Let’s discuss SEO for your store?

Start the Project

E-commerce SEO for online stores

WHAT’S INCLUDED IN E-COMMERCE SEO

Catalog audit

Keywords for categories

Structure & filters

Categories & products

Links

Monthly work report

PACKAGES AND PRICING

SEO services

SEO + GEO

Large projects

SEO OR ADS WHAT A STORE SHOULD CHOOSE

Paid ads

SEO

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

SEO Case: Niche Project (Ukraine)

SEO Case: Fast Solutions for a Seasonal Business

SEO Case: Seasonal Business in a Complex Niche

What Our Clients Say About Working With Us

Start a project

FREQUENTLY ASKED QUESTIONS

How much does SEO for an online store cost?

When will there be results?

What should be promoted: categories or product pages?

Which platform should the store be on?

Do category pages need text?

Do you work on a store’s visibility in ChatGPT and AI search?

About SEO for online stores

Catalog structure

Technical SEO for a store

E-commerce SEO and advertising

How we work

Let’s discuss SEO for your store?

WHAT’S INCLUDED
IN E-COMMERCE SEO

PACKAGES
AND PRICING

SEO OR ADS
WHAT A STORE SHOULD CHOOSE