{ hotel seo }

Hotel SEO in Google and on Maps

We help hotels, apartments and resorts get direct bookings from their own website, not only through commission-based booking platforms.

Project duration: from 6 months
Project cost: from $500/mo

Start a project

SEO audit for $200

5.059 Google reviews

Direct bookings
Google Maps
Rooms
Local queries
Monthly report

{ hotel seo }

A guest finds a hotel on a booking platform and then searches for its name in Google to compare the price. If the hotel’s website is convenient and visible in search, the booking happens directly, with no commission.

8+

years of experience

250+

projects

5.0

Google rating

from6mo

minimum term

{ what’s included }

WHAT’S INCLUDED
IN HOTEL SEO

{ 01 }

Site & demand audit

We check technical health, mobile speed and Search Console data. We collect guests’ queries: a hotel in the city, by the sea or near a ski lift, with a pool, for conferences.

{ 02 }

Room & service pages

Separate pages for room types, the restaurant, spa, conference hall, weddings. Each answers its own query and has photos, prices and a booking button.

{ 03 }

Business Profile & Maps

We complete the hotel’s Google Business Profile: photos, amenities, prices, a booking link. We work with reviews, because on the map a guest compares nearby hotels.

{ 04 }

Local content

Pages and articles about what is nearby: the beach, ski lifts, sights, events. They bring guests who are still choosing where to stay.

{ 05 }

Multiple languages

If you host international guests, we promote the site in English and other languages with correct language-version markup.

{ 06 }

Monthly work report

We show what was done during the month, how rankings, traffic and bookings from the site changed, and what we plan next.

{ pricing }

PACKAGES
AND PRICING

SEO services

from $500/mo

Rankings, traffic and leads from Google.

Technical optimization
Keywords, structure, content
Links and local SEO
Monthly work report

Start a project

SEO + GEO

from $850/mo

Google plus visibility in AI assistants.

Everything in SEO services
AI crawler access, llms.txt
Content that AI cites
Dynamics in ChatGPT, Gemini, Perplexity

Learn more

Large projects

Custom

Stores, several languages or regions.

Everything in GEO + SEO
A plan for each language or region
Focus on commercial pages

Send a request

A separate budget for backlinks is needed for SEO — we calculate it after the audit.

{ booking sites vs own site }

BOOKING PLATFORM OR OWN SITE
WHERE BOOKINGS COME FROM

Booking platforms bring a flow of guests but take a commission on each. Your own website works alongside them.

Booking platforms

Own website in search

Commission

A percentage of every booking

None

Guest contacts

Stay with the platform

Yours: you can invite the guest back

Competitors

Side by side on the same page

The guest sees only your hotel

Price & terms

By the platform’s rules

Your own rates, packages and special offers

Dependence

A change in rules or rating affects sales

The site and its rankings belong to you

{ cases }

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

Client — a Canadian forum that experienced a significant drop in traffic due to the impact of AI, as traditional content formats lost effectiveness.

Initially, the focus was on technical improvements and site structure, but due to development delays, the strategy was adjusted.

The main focus shifted to:

competitor analysis
identifying topics with real traffic potential
working with semantics and content direction

Turning point:

A breakthrough came after ranking in the top 3 for a high-volume New Year-related keyword. This gave the site a second life, and new publications began to consistently generate organic traffic.

SEO Case: Niche Project (Ukraine)

Client — a project in a narrow niche with low search volume. The work started after a website redesign.

A full scope of SEO activities was implemented:

technical optimization
semantic research and clustering
structure scaling
link building

Due to the low search demand in the niche, results were not immediate. However, over time, we achieved steady growth, which continues to this day.

SEO Case: Fast Solutions for a Seasonal Business

Client — a project with strong seasonality and a large number of technical issues after migrating to a new platform.

Over the course of 4 months, we focused intensively on:

technical SEO optimization (audit, indexing, structure, site speed)
building and scaling a high-quality backlink profile
developing a content plan and actively working on the blog to expand the semantic core and capture informational search queries

Important note:

Not every large website allows for quick results. In this case, thanks to the project’s scale, prompt work on both sides, and fast implementation of changes, we were able to prepare in time for the season and fully capitalize on its potential.

SEO Case: Seasonal Business in a Complex Niche

A project with a seasonal product that experiences noticeable drops in activity outside peak periods each year.

We take a systematic approach to seasonal preparation:

analyzing demand and competitor behavior
expanding site structure and semantic coverage
adapting the strategy to current trends

Important note:

Part of the informational traffic in this niche is currently declining due to the impact of AI (users are getting answers without visiting websites). Therefore, the main focus has shifted toward commercial queries — a more complex and long-term direction.

Despite seasonality and changes in search behavior, the project continues to demonstrate steady growth with each new cycle.

{ testimonials }

What Our Clients Say About Working With Us

      
   Starosta Agency
   61 Відгуки про Google 
  написати рецензію 
  
 
 
   
 
 
       Опубліковано на Google  
   
   Anna Maglyak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Замовили розробку  сайту,все швидко , якісно, врахували всі мої побажання. Чудова співпраця , всім рекомендую .
  
 
      Опубліковано на Google  
   
   Taras Napolov 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Багато років працюємо і будемо дальше працювати, тільки позитивні рекомендації.
  
 
      Опубліковано на Google  
   
   Yurii Znak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Astonished with this level of service! Efficiency and proffessionalism across the whole cooperation. Highly recommended!
  
 
      Опубліковано на Google  
   
   Solomiya Masliak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Однозначно рекомендуємо Starosta Agency до співпраці! Протягом усього проєкту команда демонструвала професійний підхід, швидку реакцію та дуже комфортну комунікацію. Навіть попри затримки з нашого боку, вони швидко включалися в роботу, щойно отримували необхідні матеріали, і завжди дотримувалися домовленостей зі свого боку. У результаті ми отримали сучасний, зручний та якісно реалізований сайт. Приємно вразили відповідальність, терпіння, увага до деталей і постійна підтримка навіть після завершення основної роботи. Команда справді працює на якісний результат, тому щиро рекомендуємо!
  
 
      Опубліковано на Google  
   
   renovation xperts group 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Yurii and his company were recommended to us as highly professional specialists for website development and ongoing SEO services. We worked with Yurii to create our website, and we are very happy with the final result. The website turned out modern, professional, high-quality, and user-friendly. I also want to highlight the excellent communication. Yurii always responds quickly, even on Saturdays and Sundays, explains everything clearly, and takes his work very seriously. We had no issues during the process. Everything was completed professionally, in an organized way, and for a very fair price. If you are planning to build a website or grow your business through SEO, I highly recommend Yurii. He is a reliable specialist and a pleasure to work with.
  
 
      Опубліковано на Google  
   
   Olya Telan 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже класні спеціалісти.Корисуюємося їх послугами вже більше року. Опративно вирішують питання.Та багато чого пояснюють та допомогають знайти рішення яке найкраще підйде для вас.Рекомендую!
  
 
      Опубліковано на Google  
   
   Yana Kyreleiza 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Складно знайти підрядника, який буде працювати на результат і залучений по максимуму у процеси. Випадково зійшлись зорі і почала працювати з Starosta Agency. Швидкість виконання задач - 10/10 Комунікація - 10/10 Результат - 10/10 Дякую🤝
  
 
      Опубліковано на Google  
   
   Illia Pavlenko 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже відповідальна агенція! Зробили якісний сайт – раз. Постійна підтримка сайту – два. Регулярне покращення сайту – три. Забезпечення швидких способів для вирішення задач із сайтом – чотири. Зірочок – ПʼЯТЬ! Радив, раджу, радитиму!
  
 
      Опубліковано на Google  
   
   Single-Anna 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Ми щиро задоволені співпрацею з Starosta Agency компанією! Від самого початку команда проявила високий рівень професіоналізму, уважність до деталей та розуміння наших потреб. Процес розробки сайту був чітко організований, всі етапи виконувалися вчасно, а комунікація була легкою та приємною. Нам особливо сподобалося, що команда не просто виконувала технічне завдання, а пропонувала власні ідеї та рішення, які значно покращили кінцевий результат. Результат перевищив усі наші очікування — ми отримали сучасний, стильний та функціональний сайт, який повністю відповідає нашому баченню. Щиро рекомендуємо цю компанію всім, хто шукає надійного партнера для створення якісного веб-проєкту! Юрій, дуже дякуємо вам за співпрацю!
  
 
      Опубліковано на Google  
   
   Volodia Saveliev 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дякую за якісний та крутий сайт! Враховані усі побажання і навіть більле! Дякую
  
 
  
  
 
     Перевірено Trustindex  Перевірений знак Trustindex — це Універсальний Символ Довіри. Лише найкращі компанії можуть отримати перевірений знак із рейтингом вище 4.5, на основі відгуків клієнтів за останні 12 місяців. Дізнатися більше

{ READY TO CONNECT? }

Start a project

SEO for hotels, apartments and resorts: room and service pages, Google Maps, direct bookings without commission. From 0 per month. Starosta Agency

Yura Starosta Agency founder — I reply personally

Say hello! ceo@starosta-agency.com

Contact us +38 (093) 93 111 43

{ faq }

FREQUENTLY ASKED QUESTIONS

How much does hotel SEO cost?

SEO for a hotel website starts from $500 per month. The amount depends on the size of the site, the number of languages and competition in your region. A separate budget for backlinks is needed; we calculate it after the audit.

Can SEO replace booking platforms?

We do not recommend dropping them entirely: platforms bring guests who do not know the hotel yet. The goal of SEO is for a larger share of bookings to come directly through the site, with no commission.

When will there be results?

The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing. Hotel demand is seasonal, so it is best to start a few months before the high season.

Does a hotel need a booking engine on its website?

Yes. Without online booking the guest goes back to the platform. We check that the engine works well on a phone and passes data to analytics, and if there is none, we help connect one.

Do you promote apartments, hostels and resorts?

Yes. The approach is the same: pages for accommodation types and services, a map profile, reviews and queries with the city or resort name.

Do you work with international guests?

Yes. We promote the English and other language versions of the site if some of your guests come from abroad.

{ more }

About hotel SEO

Hotel SEO is the work of making sure a guest finds your hotel in Google and on Maps and books a room directly. It suits hotels, apartments, hostels, resorts and country complexes.

Direct bookings from the website

A hotel pays a commission on every booking made through a platform. Its own website with online booking, clear prices and special offers gives a guest a reason to book directly.

Hotel visibility on Maps

Queries like “hotel in Bukovel” or “hotel near me” are shown with a map. A hotel’s place in that block depends on how complete its Google Business Profile is, on reviews and on relevance to the query.

Hotel advertising and SEO

Paid ads help in the high season and at the start. SEO works longer: room pages, service pages and local articles bring guests all year round.

How we work

Step	What we do
Step 1	Audit of the site, Google Business Profile and demand in the region
Step 2	Structure: rooms, services, local pages
Step 3	Page optimization, reviews, technical fixes
Monthly	Links, new pages, work report

{ READY TO CONNECT? }

Let’s discuss SEO for your hotel?

Start the Project

Hotel SEO in Google and on Maps

WHAT’S INCLUDED IN HOTEL SEO

Site & demand audit

Room & service pages

Business Profile & Maps

Local content

Multiple languages

Monthly work report

PACKAGES AND PRICING

SEO services

SEO + GEO

Large projects

BOOKING PLATFORM OR OWN SITE WHERE BOOKINGS COME FROM

Booking platforms

Own website in search

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

SEO Case: Niche Project (Ukraine)

SEO Case: Fast Solutions for a Seasonal Business

SEO Case: Seasonal Business in a Complex Niche

What Our Clients Say About Working With Us

Start a project

FREQUENTLY ASKED QUESTIONS

How much does hotel SEO cost?

Can SEO replace booking platforms?

When will there be results?

Does a hotel need a booking engine on its website?

Do you promote apartments, hostels and resorts?

Do you work with international guests?

About hotel SEO

Direct bookings from the website

Hotel visibility on Maps

Hotel advertising and SEO

How we work

Let’s discuss SEO for your hotel?

WHAT’S INCLUDED
IN HOTEL SEO

PACKAGES
AND PRICING

BOOKING PLATFORM OR OWN SITE
WHERE BOOKINGS COME FROM