Store audit
We check indexing, duplicate URLs, theme code, apps, speed and Search Console data, and see which collections and products already bring traffic.
SEO for Shopify stores: collections built around what shoppers search for, product pages that rank, clean URLs without duplicates and a theme that loads fast on a phone.
Shopify gets a store online quickly, but out of the box every store looks the same to Google: the same URL structure, the same theme code, thin collection pages. Search traffic goes to the stores that built their catalog around real queries.
We check indexing, duplicate URLs, theme code, apps, speed and Search Console data, and see which collections and products already bring traffic.
Collections are the main landing pages of a store. We build them around search demand: by type, brand, use and attributes, each with its own text and filters.
Titles, descriptions, images, variants and structured data for price, availability and reviews, so products can appear with rich results.
Canonical tags for products opened through collections, tag and filter pages, pagination, redirects after products are removed, robots.txt rules.
Unused apps and scripts slow a store down. We remove what is not needed and fix images and theme code so the store passes Core Web Vitals on mobile.
We show what was done during the month, how rankings, impressions and inquiries from search changed, and what we plan next.
Rankings, traffic and leads from Google.
Google plus visibility in AI assistants.
Stores, several languages or regions.
A separate budget for backlinks is needed for SEO — we calculate it after the audit.
Ads bring sales right away, and SEO lowers the cost of an order over time. For a store these channels work together.
SEO for a Shopify store starts from $500 per month. The amount depends on the size of the catalog, the number of markets and competition in your niche. A separate budget for backlinks is needed; we calculate it after the audit.
The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing.
Yes, with limits. Shopify handles hosting, sitemaps and basic tags well. The URL structure is fixed, products can open under several addresses, and apps add code. These are the things we work around.
No. Apps help fill in meta tags and structured data in bulk. They do not decide which collections the store needs, do not write texts and do not fix the theme.
Yes. Before the move we map old URLs to new ones and set up redirects, so the store keeps the positions and traffic it already has.
Starosta Agency is based in Lviv, Ukraine. We work remotely: calls, email and monthly work reports are all in English. Search Console and analytics stay in your own accounts, so you see the same data we do.
Shopify SEO services are search optimization for stores built on Shopify and Shopify Plus. The goal is for shoppers to find your collections and products in Google and buy without a click you paid for.
The work has three parts: structure, technical health and content. Structure decides which pages exist. Technical work makes sure Google indexes the right version of each page. Content gives collections and products something to rank for.
Most stores have a handful of broad collections. Shoppers search more narrowly: by material, size, purpose or brand. Collections for those queries usually bring more traffic than product pages do.
Shopify has its own rules: Liquid themes, fixed URL prefixes, app scripts. An expert who knows the platform fixes problems inside those limits instead of proposing changes Shopify does not allow.
| Step | What we do |
|---|---|
| Step 1 | Audit of the store, theme, apps and Search Console data |
| Step 2 | Structure of collections and filters, keyword map |
| Step 3 | Collection and product optimization, technical fixes, speed |
| Monthly | Links, new pages, work report |
| Industry | Pages |
|---|---|
| Services | SEO services, SEO audit, Link building services, Local SEO services |
| Home services | HVAC SEO, SEO for plumbers, Electrician SEO, Roofing SEO, SEO for contractors |
| Healthcare | Medical SEO, Dental SEO |
| Online stores | E-commerce SEO, Shopify SEO services |
| B2B & software | B2B SEO, SaaS SEO |
| Legal & hospitality | Law firm SEO, Hotel SEO, Restaurant SEO |
| CMS platforms | WordPress SEO services, OpenCart SEO |
| AI search | GEO services |