Site & demand audit
We check technical health and Search Console data, and collect the queries your buyers use: by problem, solution, industry and competitor name.
SEO for B2B companies: pages for solutions, industries and comparisons, content for each person involved in the decision, and tracking that shows which pages bring qualified requests.
A B2B purchase is decided by several people over weeks or months. An engineer checks the specification, a manager compares vendors, a director looks at risk. Each of them searches with different words, and the site needs a page for each of those searches.
We check technical health and Search Console data, and collect the queries your buyers use: by problem, solution, industry and competitor name.
A page for each product or service with what it solves, how it works, specifications and the next step. General “What we do” pages do not rank for specific queries.
Pages for the sectors you sell to, written in that sector’s terms and with its typical tasks. A buyer wants to see that you understand their business.
Pages that compare approaches, vendors and alternatives. Buyers search for them before a shortlist is made, and they are read by the people who decide.
Forms, calls and demo requests are tied to the landing page and query, so the report shows qualified requests and not only traffic.
We show what was done during the month, how rankings, impressions and inquiries from search changed, and what we plan next.
Rankings, traffic and leads from Google.
Google plus visibility in AI assistants.
Stores, several languages or regions.
A separate budget for backlinks is needed for SEO — we calculate it after the audit.
The tools are the same, but the queries, the content and the way results are measured differ.
B2B SEO starts from $500 per month. The amount depends on the number of products and markets and on competition in your niche. A separate budget for backlinks is needed; we calculate it after the audit.
The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing. In B2B the deal itself takes time as well, so the first thing to watch is the number of qualified requests from search.
Often yes. In B2B a query searched a few dozen times a month can bring a contract. We select queries by how close the searcher is to a purchase, not by volume alone.
Yes. For them we build pages around products, applications and specifications, and make technical documents readable for search.
We prepare the structure and drafts from buyer queries, and your specialist checks the facts. Without that review technical texts lose the buyer’s trust.
Starosta Agency is based in Lviv, Ukraine. We work remotely: calls, email and monthly work reports are all in English. Search Console and analytics stay in your own accounts, so you see the same data we do.
B2B SEO is search optimization for companies that sell to other businesses: manufacturers, technology and service companies, distributors. The goal is for the people who take part in a purchase to find your company at each stage of the decision.
It finds how buyers describe their problem, builds pages that answer those searches and connects requests from the site to their source. Traffic on its own is not the goal. The goal is requests the sales team can work with.
We start from pages closest to a purchase: solutions, industries and comparisons. Educational articles come next, for people who are only beginning to study the topic. This order brings requests earlier.
Buyers increasingly ask ChatGPT and Google AI for a list of vendors. Clear solution pages, comparisons and mentions on industry sites help a company get into those answers as well.
| Step | What we do |
|---|---|
| Step 1 | Audit of the site and buyer queries by decision stage |
| Step 2 | Structure: solutions, industries, comparison pages |
| Step 3 | Page optimization, content, lead tracking, technical fixes |
| Monthly | Links, new pages, work report |
| Industry | Pages |
|---|---|
| Services | SEO services, SEO audit, Link building services, Local SEO services |
| Home services | HVAC SEO, SEO for plumbers, Electrician SEO, Roofing SEO, SEO for contractors |
| Healthcare | Medical SEO, Dental SEO |
| Online stores | E-commerce SEO, Shopify SEO services |
| B2B & software | B2B SEO, SaaS SEO |
| Legal & hospitality | Law firm SEO, Hotel SEO, Restaurant SEO |
| CMS platforms | WordPress SEO services, OpenCart SEO |
| AI search | GEO services |