{ legal seo }

Law firm SEO for lawyers and attorneys

SEO for law firms, attorneys and notaries: a page for every practice area, local search and content that answers a client’s question.

Project duration: from 6 months
Project cost: from $500/mo

Start a project

SEO audit for $200

5.059 Google reviews

Practice areas
Local search
Articles
Links
Monthly report

{ legal seo }

People look for a lawyer when the problem is already there: a divorce, an inheritance, a tax dispute. They type their situation and their city into Google. We make sure your site has a page for each of those situations.

8+

years of experience

250+

projects

5.0

Google rating

from6mo

minimum term

{ what’s included }

WHAT’S INCLUDED
IN LAW FIRM SEO

{ 01 }

Site & competitor audit

We check technical health, indexing and Search Console data. We look at which services you are already found for and which pages competitors in your city have.

{ 02 }

Practice area pages

A separate page for each service: family cases, inheritance, road accidents, company registration, tax disputes. With the procedure, timelines, documents and cost.

{ 03 }

Local search

People usually look for a lawyer in their own city. We set up Google Business Profile and work with reviews and queries that include a city name.

{ 04 }

Answer articles

Short pieces on client questions: “how to divide property”, “what to do after a road accident”. They bring people in early and lead to the service page.

{ 05 }

Author & trust

Lawyer pages with a bar certificate, experience and specialization. Legal topics, like medical ones, require proven expertise from a site.

{ 06 }

Monthly work report

We show what was done during the month, how rankings, impressions and inquiries from search changed, and what we plan next.

{ pricing }

PACKAGES
AND PRICING

SEO services

from $500/mo

Rankings, traffic and leads from Google.

Technical optimization
Keywords, structure, content
Links and local SEO
Monthly work report

Start a project

SEO + GEO

from $850/mo

Google plus visibility in AI assistants.

Everything in SEO services
AI crawler access, llms.txt
Content that AI cites
Dynamics in ChatGPT, Gemini, Perplexity

Learn more

Large projects

Custom

Stores, several languages or regions.

Everything in GEO + SEO
A plan for each language or region
Focus on commercial pages

Send a request

A separate budget for backlinks is needed for SEO — we calculate it after the audit.

{ seo vs ads }

SEO OR ADS
WHAT A LAWYER SHOULD CHOOSE

Ads bring clients right away, but a click in the legal niche is expensive. SEO brings inquiries whose cost does not depend on the number of clicks.

Paid ads

SEO

When results come

On the day the campaign starts

Gradually; the minimum term is 6 months

What you pay for

Every click

Work on the site; clicks from search are free

After you stop

Inquiries stop

Pages stay in search results

Coverage

Queries the budget covers

All practice areas and client situations

How clients see it

A listing marked “Sponsored”

A regular result and articles with answers

{ cases }

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

Client — a Canadian forum that experienced a significant drop in traffic due to the impact of AI, as traditional content formats lost effectiveness.

Initially, the focus was on technical improvements and site structure, but due to development delays, the strategy was adjusted.

The main focus shifted to:

competitor analysis
identifying topics with real traffic potential
working with semantics and content direction

Turning point:

A breakthrough came after ranking in the top 3 for a high-volume New Year-related keyword. This gave the site a second life, and new publications began to consistently generate organic traffic.

SEO Case: Niche Project (Ukraine)

Client — a project in a narrow niche with low search volume. The work started after a website redesign.

A full scope of SEO activities was implemented:

technical optimization
semantic research and clustering
structure scaling
link building

Due to the low search demand in the niche, results were not immediate. However, over time, we achieved steady growth, which continues to this day.

SEO Case: Fast Solutions for a Seasonal Business

Client — a project with strong seasonality and a large number of technical issues after migrating to a new platform.

Over the course of 4 months, we focused intensively on:

technical SEO optimization (audit, indexing, structure, site speed)
building and scaling a high-quality backlink profile
developing a content plan and actively working on the blog to expand the semantic core and capture informational search queries

Important note:

Not every large website allows for quick results. In this case, thanks to the project’s scale, prompt work on both sides, and fast implementation of changes, we were able to prepare in time for the season and fully capitalize on its potential.

SEO Case: Seasonal Business in a Complex Niche

A project with a seasonal product that experiences noticeable drops in activity outside peak periods each year.

We take a systematic approach to seasonal preparation:

analyzing demand and competitor behavior
expanding site structure and semantic coverage
adapting the strategy to current trends

Important note:

Part of the informational traffic in this niche is currently declining due to the impact of AI (users are getting answers without visiting websites). Therefore, the main focus has shifted toward commercial queries — a more complex and long-term direction.

Despite seasonality and changes in search behavior, the project continues to demonstrate steady growth with each new cycle.

{ testimonials }

What Our Clients Say About Working With Us

      
   Starosta Agency
   61 Відгуки про Google 
  написати рецензію 
  
 
 
   
 
 
       Опубліковано на Google  
   
   Anna Maglyak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Замовили розробку  сайту,все швидко , якісно, врахували всі мої побажання. Чудова співпраця , всім рекомендую .
  
 
      Опубліковано на Google  
   
   Taras Napolov 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Багато років працюємо і будемо дальше працювати, тільки позитивні рекомендації.
  
 
      Опубліковано на Google  
   
   Yurii Znak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Astonished with this level of service! Efficiency and proffessionalism across the whole cooperation. Highly recommended!
  
 
      Опубліковано на Google  
   
   Solomiya Masliak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Однозначно рекомендуємо Starosta Agency до співпраці! Протягом усього проєкту команда демонструвала професійний підхід, швидку реакцію та дуже комфортну комунікацію. Навіть попри затримки з нашого боку, вони швидко включалися в роботу, щойно отримували необхідні матеріали, і завжди дотримувалися домовленостей зі свого боку. У результаті ми отримали сучасний, зручний та якісно реалізований сайт. Приємно вразили відповідальність, терпіння, увага до деталей і постійна підтримка навіть після завершення основної роботи. Команда справді працює на якісний результат, тому щиро рекомендуємо!
  
 
      Опубліковано на Google  
   
   renovation xperts group 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Yurii and his company were recommended to us as highly professional specialists for website development and ongoing SEO services. We worked with Yurii to create our website, and we are very happy with the final result. The website turned out modern, professional, high-quality, and user-friendly. I also want to highlight the excellent communication. Yurii always responds quickly, even on Saturdays and Sundays, explains everything clearly, and takes his work very seriously. We had no issues during the process. Everything was completed professionally, in an organized way, and for a very fair price. If you are planning to build a website or grow your business through SEO, I highly recommend Yurii. He is a reliable specialist and a pleasure to work with.
  
 
      Опубліковано на Google  
   
   Olya Telan 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже класні спеціалісти.Корисуюємося їх послугами вже більше року. Опративно вирішують питання.Та багато чого пояснюють та допомогають знайти рішення яке найкраще підйде для вас.Рекомендую!
  
 
      Опубліковано на Google  
   
   Yana Kyreleiza 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Складно знайти підрядника, який буде працювати на результат і залучений по максимуму у процеси. Випадково зійшлись зорі і почала працювати з Starosta Agency. Швидкість виконання задач - 10/10 Комунікація - 10/10 Результат - 10/10 Дякую🤝
  
 
      Опубліковано на Google  
   
   Illia Pavlenko 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже відповідальна агенція! Зробили якісний сайт – раз. Постійна підтримка сайту – два. Регулярне покращення сайту – три. Забезпечення швидких способів для вирішення задач із сайтом – чотири. Зірочок – ПʼЯТЬ! Радив, раджу, радитиму!
  
 
      Опубліковано на Google  
   
   Single-Anna 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Ми щиро задоволені співпрацею з Starosta Agency компанією! Від самого початку команда проявила високий рівень професіоналізму, уважність до деталей та розуміння наших потреб. Процес розробки сайту був чітко організований, всі етапи виконувалися вчасно, а комунікація була легкою та приємною. Нам особливо сподобалося, що команда не просто виконувала технічне завдання, а пропонувала власні ідеї та рішення, які значно покращили кінцевий результат. Результат перевищив усі наші очікування — ми отримали сучасний, стильний та функціональний сайт, який повністю відповідає нашому баченню. Щиро рекомендуємо цю компанію всім, хто шукає надійного партнера для створення якісного веб-проєкту! Юрій, дуже дякуємо вам за співпрацю!
  
 
      Опубліковано на Google  
   
   Volodia Saveliev 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дякую за якісний та крутий сайт! Враховані усі побажання і навіть більле! Дякую
  
 
  
  
 
     Перевірено Trustindex  Перевірений знак Trustindex — це Універсальний Символ Довіри. Лише найкращі компанії можуть отримати перевірений знак із рейтингом вище 4.5, на основі відгуків клієнтів за останні 12 місяців. Дізнатися більше

{ READY TO CONNECT? }

Start a project

SEO for law firms, attorneys and notaries: a page for every practice area, local search, articles that answer client questions. From 0 per month. Starosta Agency

Yura Starosta Agency founder — I reply personally

Say hello! ceo@starosta-agency.com

Contact us +38 (093) 93 111 43

{ faq }

FREQUENTLY ASKED QUESTIONS

How much does law firm SEO cost?

SEO for a legal website starts from $500 per month. The amount depends on the number of practice areas and competition in your city. A separate budget for backlinks is needed; we calculate it after the audit.

When will there be results?

The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing.

Can you promote a solo attorney’s website?

Yes. For a solo attorney we focus on a few practice areas and the city: service pages, Google Business Profile, client reviews. That is where local promotion starts.

Which pages does a legal website need?

A page for each practice area and service, lawyer pages, prices or the way fees are calculated, contacts with a map and an articles section. A single “Services” page with a list does not capture client queries.

Does a lawyer need a blog?

Yes, if the articles answer real client questions and lead to a service page. Retelling laws without a practical answer brings neither traffic nor inquiries.

Do you work with several cities?

Yes. If the firm has offices in several cities, we create a separate page and a Google Business Profile for each office.

{ more }

About SEO for lawyers and attorneys

Legal SEO is search promotion for law firms, attorney associations, solo attorneys and notaries. The goal is for a person looking for help with their situation to find your site in Google and on Maps.

SEO for a law firm website

Clients phrase a query through their problem: “divorce through court”, “register an inheritance”, “appeal a fine”. So we build a law firm’s site around practice areas and situations rather than a general list of services.

SEO for an attorney’s website

For an attorney, name and reputation matter. What works: a page about the attorney with a certificate and experience, client reviews, a map profile and articles under their name.

Promoting a legal site in a competitive niche

In large cities the top positions for general queries are held by directories and big firms. So we start with narrower queries: a practice area plus a city or district. Competition there is lower, and the person is closer to making contact.

How we work

Step	What we do
Step 1	Audit of the site, Google Business Profile and competitors in the city
Step 2	Structure of practice areas and lawyer pages
Step 3	Page optimization, answer articles, technical fixes
Monthly	Links, new pages, work report

{ READY TO CONNECT? }

Let’s discuss SEO for your practice?

Start the Project

Law firm SEO for lawyers and attorneys

WHAT’S INCLUDED IN LAW FIRM SEO

Site & competitor audit

Practice area pages

Local search

Answer articles

Author & trust

Monthly work report

PACKAGES AND PRICING

SEO services

SEO + GEO

Large projects

SEO OR ADS WHAT A LAWYER SHOULD CHOOSE

Paid ads

SEO

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

SEO Case: Niche Project (Ukraine)

SEO Case: Fast Solutions for a Seasonal Business

SEO Case: Seasonal Business in a Complex Niche

What Our Clients Say About Working With Us

Start a project

FREQUENTLY ASKED QUESTIONS

How much does law firm SEO cost?

When will there be results?

Can you promote a solo attorney’s website?

Which pages does a legal website need?

Does a lawyer need a blog?

Do you work with several cities?

About SEO for lawyers and attorneys

SEO for a law firm website

SEO for an attorney’s website

Promoting a legal site in a competitive niche

How we work

Let’s discuss SEO for your practice?

WHAT’S INCLUDED
IN LAW FIRM SEO

PACKAGES
AND PRICING

SEO OR ADS
WHAT A LAWYER SHOULD CHOOSE