{ medical seo }

Medical SEO for clinics and medical websites

SEO for clinics, medical centers and dental practices: service and doctor pages, local search, Google Maps and Google’s requirements for medical content.

Project duration: from 6 months
Project cost: from $500/mo

Start a project

SEO audit for $200

5.059 Google reviews

Services
Doctors
Google Maps
Reviews
Monthly report

{ medical seo }

Patients choose a clinic more carefully than any other service: they read about the doctor and look at reviews and prices. Google also judges medical websites more strictly than others. We prepare the site for both checks.

8+

years of experience

250+

projects

5.0

Google rating

from6mo

minimum term

{ what’s included }

WHAT’S INCLUDED
IN MEDICAL SEO

{ 01 }

Site & competitor audit

We check technical health, indexing and Search Console data. We look at which services you are already found for and who holds the top positions in your city.

{ 02 }

Service pages

A separate page for each service and specialty: what is treated, how the visit goes, contraindications, price. Patients search for a clinic by service names.

{ 03 }

Doctor pages

Education, experience, specialization, certificates and reviews. Google considers who stands behind a medical text, so we show the author and the reviewing doctor explicitly.

{ 04 }

Local search

We set up Google Business Profile for each location: categories, services, photos, opening hours. We work with reviews and map presence.

{ 05 }

Content & links

Articles answer patients’ questions and lead to service pages. We earn links from medical and local resources; the link budget is calculated separately.

{ 06 }

Monthly work report

We show what was done during the month, how service rankings, calls and bookings from search changed, and what we plan next.

{ pricing }

PACKAGES
AND PRICING

SEO services

from $500/mo

Rankings, traffic and leads from Google.

Technical optimization
Keywords, structure, content
Links and local SEO
Monthly work report

Start a project

SEO + GEO

from $850/mo

Google plus visibility in AI assistants.

Everything in SEO services
AI crawler access, llms.txt
Content that AI cites
Dynamics in ChatGPT, Gemini, Perplexity

Learn more

Large projects

Custom

Stores, several languages or regions.

Everything in GEO + SEO
A plan for each language or region
Focus on commercial pages

Send a request

A separate budget for backlinks is needed for SEO — we calculate it after the audit.

{ regular vs medical seo }

REGULAR SEO OR MEDICAL
WHAT IS THE DIFFERENCE

Google treats medical websites as a topic that affects people’s health and checks them more strictly.

Regular website

Medical website

Content

Useful, original content

An author with medical training, review by a doctor, sources

Trust

Reviews and case studies

License, clinic details, doctor pages with credentials

Queries

Name of a service or product

Symptom, diagnosis, service, doctor, “near me”

Local search

Nice to have

Essential: patients look for a clinic in their city or area

Advertising

All formats are available

Restrictions apply to advertising medical services

{ cases }

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

Client — a Canadian forum that experienced a significant drop in traffic due to the impact of AI, as traditional content formats lost effectiveness.

Initially, the focus was on technical improvements and site structure, but due to development delays, the strategy was adjusted.

The main focus shifted to:

competitor analysis
identifying topics with real traffic potential
working with semantics and content direction

Turning point:

A breakthrough came after ranking in the top 3 for a high-volume New Year-related keyword. This gave the site a second life, and new publications began to consistently generate organic traffic.

SEO Case: Niche Project (Ukraine)

Client — a project in a narrow niche with low search volume. The work started after a website redesign.

A full scope of SEO activities was implemented:

technical optimization
semantic research and clustering
structure scaling
link building

Due to the low search demand in the niche, results were not immediate. However, over time, we achieved steady growth, which continues to this day.

SEO Case: Fast Solutions for a Seasonal Business

Client — a project with strong seasonality and a large number of technical issues after migrating to a new platform.

Over the course of 4 months, we focused intensively on:

technical SEO optimization (audit, indexing, structure, site speed)
building and scaling a high-quality backlink profile
developing a content plan and actively working on the blog to expand the semantic core and capture informational search queries

Important note:

Not every large website allows for quick results. In this case, thanks to the project’s scale, prompt work on both sides, and fast implementation of changes, we were able to prepare in time for the season and fully capitalize on its potential.

SEO Case: Seasonal Business in a Complex Niche

A project with a seasonal product that experiences noticeable drops in activity outside peak periods each year.

We take a systematic approach to seasonal preparation:

analyzing demand and competitor behavior
expanding site structure and semantic coverage
adapting the strategy to current trends

Important note:

Part of the informational traffic in this niche is currently declining due to the impact of AI (users are getting answers without visiting websites). Therefore, the main focus has shifted toward commercial queries — a more complex and long-term direction.

Despite seasonality and changes in search behavior, the project continues to demonstrate steady growth with each new cycle.

{ testimonials }

What Our Clients Say About Working With Us

      
   Starosta Agency
   61 Відгуки про Google 
  написати рецензію 
  
 
 
   
 
 
       Опубліковано на Google  
   
   Anna Maglyak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Замовили розробку  сайту,все швидко , якісно, врахували всі мої побажання. Чудова співпраця , всім рекомендую .
  
 
      Опубліковано на Google  
   
   Taras Napolov 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Багато років працюємо і будемо дальше працювати, тільки позитивні рекомендації.
  
 
      Опубліковано на Google  
   
   Yurii Znak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Astonished with this level of service! Efficiency and proffessionalism across the whole cooperation. Highly recommended!
  
 
      Опубліковано на Google  
   
   Solomiya Masliak 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Однозначно рекомендуємо Starosta Agency до співпраці! Протягом усього проєкту команда демонструвала професійний підхід, швидку реакцію та дуже комфортну комунікацію. Навіть попри затримки з нашого боку, вони швидко включалися в роботу, щойно отримували необхідні матеріали, і завжди дотримувалися домовленостей зі свого боку. У результаті ми отримали сучасний, зручний та якісно реалізований сайт. Приємно вразили відповідальність, терпіння, увага до деталей і постійна підтримка навіть після завершення основної роботи. Команда справді працює на якісний результат, тому щиро рекомендуємо!
  
 
      Опубліковано на Google  
   
   renovation xperts group 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Yurii and his company were recommended to us as highly professional specialists for website development and ongoing SEO services. We worked with Yurii to create our website, and we are very happy with the final result. The website turned out modern, professional, high-quality, and user-friendly. I also want to highlight the excellent communication. Yurii always responds quickly, even on Saturdays and Sundays, explains everything clearly, and takes his work very seriously. We had no issues during the process. Everything was completed professionally, in an organized way, and for a very fair price. If you are planning to build a website or grow your business through SEO, I highly recommend Yurii. He is a reliable specialist and a pleasure to work with.
  
 
      Опубліковано на Google  
   
   Olya Telan 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже класні спеціалісти.Корисуюємося їх послугами вже більше року. Опративно вирішують питання.Та багато чого пояснюють та допомогають знайти рішення яке найкраще підйде для вас.Рекомендую!
  
 
      Опубліковано на Google  
   
   Yana Kyreleiza 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Складно знайти підрядника, який буде працювати на результат і залучений по максимуму у процеси. Випадково зійшлись зорі і почала працювати з Starosta Agency. Швидкість виконання задач - 10/10 Комунікація - 10/10 Результат - 10/10 Дякую🤝
  
 
      Опубліковано на Google  
   
   Illia Pavlenko 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дуже відповідальна агенція! Зробили якісний сайт – раз. Постійна підтримка сайту – два. Регулярне покращення сайту – три. Забезпечення швидких способів для вирішення задач із сайтом – чотири. Зірочок – ПʼЯТЬ! Радив, раджу, радитиму!
  
 
      Опубліковано на Google  
   
   Single-Anna 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Ми щиро задоволені співпрацею з Starosta Agency компанією! Від самого початку команда проявила високий рівень професіоналізму, уважність до деталей та розуміння наших потреб. Процес розробки сайту був чітко організований, всі етапи виконувалися вчасно, а комунікація була легкою та приємною. Нам особливо сподобалося, що команда не просто виконувала технічне завдання, а пропонувала власні ідеї та рішення, які значно покращили кінцевий результат. Результат перевищив усі наші очікування — ми отримали сучасний, стильний та функціональний сайт, який повністю відповідає нашому баченню. Щиро рекомендуємо цю компанію всім, хто шукає надійного партнера для створення якісного веб-проєкту! Юрій, дуже дякуємо вам за співпрацю!
  
 
      Опубліковано на Google  
   
   Volodia Saveliev 
 
 
 
 Trustindex перевіряє, що вихідним джерелом відгуку є Google. Дякую за якісний та крутий сайт! Враховані усі побажання і навіть більле! Дякую
  
 
  
  
 
     Перевірено Trustindex  Перевірений знак Trustindex — це Універсальний Символ Довіри. Лише найкращі компанії можуть отримати перевірений знак із рейтингом вище 4.5, на основі відгуків клієнтів за останні 12 місяців. Дізнатися більше

{ READY TO CONNECT? }

Start a project

SEO for clinics, medical centers and dental practices: service and doctor pages, Google Maps, Google’s requirements for medical content. From 0 per month. Starosta Agency

Yura Starosta Agency founder — I reply personally

Say hello! ceo@starosta-agency.com

Contact us +38 (093) 93 111 43

{ faq }

FREQUENTLY ASKED QUESTIONS

How much does medical SEO cost?

SEO for a medical website starts from $500 per month. The amount depends on the number of specialties, locations and competition in your city. A separate budget for backlinks is needed; we calculate it after the audit.

Why are medical websites harder to promote?

Google classifies medicine as a YMYL (Your Money or Your Life) topic, where wrong information can harm a person. Such sites are judged by the experience, expertise and trustworthiness of the author and the clinic. Without doctor pages, a license and reviewed texts, rankings grow slowly.

Does this work for dental practices?

Yes. The same approach works for dentistry: separate pages for implants, braces, whitening and pediatric dentistry, doctor pages and Google Business Profile. Queries with a city or district name matter especially here.

Who writes the medical texts?

A copywriter prepares the texts based on materials and answers from your doctors, and a doctor reviews them before publication. The page shows the author and the reviewer.

When will there be results?

The minimum term is 6 months. Google re-evaluates a site gradually: first it indexes fixed and new pages, then changes their positions. Every month you receive a work report and see what has been done and how impressions and clicks are changing.

Does a clinic need to be on Google Maps?

Yes. For queries with a city name or the words “near me”, Google shows a map block above regular results. To appear in it, a clinic needs a complete Google Business Profile, reviews and consistent contact details on the site and in directories.

{ more }

About SEO for clinics and medical websites

Medical SEO is search promotion for clinics, medical centers, dental practices, laboratories and private doctors. The goal is for a patient who is looking for a service or a doctor in their city to find your clinic in Google and on Maps.

Promoting a clinic by services

Patients rarely search for “a clinic” in general. They type the name of a service: “heart ultrasound”, “dental implants”, “endocrinologist appointment”. So the core of the work is separate service pages with the price, a description of the visit and the doctors who provide it.

SEO for dental practices

Dentistry has strong competition and expensive services, so patients compare clinics for a long time. What works: a page for each service, photos of results, prices, reviews and a map profile with up-to-date details.

Google’s requirements for medical content

For medical texts Google expects proven expertise: an author with relevant training, an update date, links to sources, and details about the clinic and its license. We add these elements to the site at the start of the work.

How we work

Step	What we do
Step 1	Audit of the site, Google Business Profile and competitors in the city
Step 2	Structure of services and specialties, doctor pages
Step 3	Page optimization, reviews, technical fixes
Monthly	Links, new pages, work report

{ READY TO CONNECT? }

Let’s discuss SEO for your clinic?

Start the Project

Medical SEO for clinics and medical websites

WHAT’S INCLUDED IN MEDICAL SEO

Site & competitor audit

Service pages

Doctor pages

Local search

Content & links

Monthly work report

PACKAGES AND PRICING

SEO services

SEO + GEO

Large projects

REGULAR SEO OR MEDICAL WHAT IS THE DIFFERENCE

Regular website

Medical website

Client results

SEO Case: Traffic Recovery for a Forum (Canada)

SEO Case: Niche Project (Ukraine)

SEO Case: Fast Solutions for a Seasonal Business

SEO Case: Seasonal Business in a Complex Niche

What Our Clients Say About Working With Us

Start a project

FREQUENTLY ASKED QUESTIONS

How much does medical SEO cost?

Why are medical websites harder to promote?

Does this work for dental practices?

Who writes the medical texts?

When will there be results?

Does a clinic need to be on Google Maps?

About SEO for clinics and medical websites

Promoting a clinic by services

SEO for dental practices

Google’s requirements for medical content

How we work

Let’s discuss SEO for your clinic?

WHAT’S INCLUDED
IN MEDICAL SEO

PACKAGES
AND PRICING

REGULAR SEO OR MEDICAL
WHAT IS THE DIFFERENCE