A manual review by a specialist based on Google Search Console data: what keeps the site from growing in Google and what to fix first.
Automated tools find hundreds of “errors” but do not tell you which ones really cost you traffic. We look at real data and build a plan you can act on.
Indexing and page statuses, robots.txt, the XML sitemap, canonical and hreflang, redirects and broken links, duplicates, speed and Core Web Vitals, the mobile version. We also check that nothing meant to bring traffic is blocked from indexing.
Which queries and pages get impressions and clicks, what dropped and when, which pages are close to the top and will deliver results fastest. We find cannibalization — when several pages compete with each other for the same query.
Whether the site has pages for key commercial queries, whether the blog takes them over, and whether the section structure and internal linking are logical. We list the pages that are missing and those worth merging.
Title, description, H1–H3 headings, text and structured data on key pages. We show what to change on specific pages so they match the query better than competitors.
Who links to the site, with which anchors and to which pages. We identify spammy and toxic links and prepare a disavow file for Google if needed.
Whether the site lets AI crawlers in (GPTBot, PerplexityBot, Google-Extended), whether there is structured data about the company and services, llms.txt and direct answers that ChatGPT or AI Overviews can quote.
What keeps the site from growing in Google.
Rankings, traffic and leads from Google.
Google plus visibility in AI assistants.
Online checkers are useful for a quick overview, but they only see the site from the outside and do not know which queries and pages bring you money. A manual audit starts with your data and ends with an action plan.
An SEO audit at Starosta Agency costs $200. It includes a technical check, analysis of Google Search Console data, structure, key pages and the backlink profile, plus a prioritized report and a walkthrough of the results on a call.
View access to Google Search Console and, if available, Google Analytics. Also tell us which services or products matter most for the business and which sites you compete with — it helps us set priorities in the report.
It depends on the size of the site: a few business days for a small service website, longer for a large online store. We name the exact timeline before we start, once we see the site and its Search Console data.
The free GEO audit is an automated check by our AI agent of how ready the site is for AI search: ChatGPT, Perplexity, Google AI Overviews. The SEO audit is a specialist’s manual work with Google Search Console data: indexing, cannibalization, structure, pages and links. AI search readiness is included in the SEO audit as well.
The report is written so that your developer can fix everything on their own. If needed, we implement the changes ourselves — separately or as part of SEO services.
Before starting SEO, after a redesign or a move to a new CMS, when traffic or rankings start to drop, and when the site has been live for a long time but brings no leads from search.
An SEO audit is a manual review of your website by a specialist: what keeps it from growing in Google, which pages lose traffic and what to fix first.
Automated tools find hundreds of “errors”, most of which do not affect rankings. We filter out the noise and keep what really holds the site back: indexing issues, duplicates and cannibalization, weak pages for commercial queries, toxic links. Every item has a priority, an example page and a concrete action.
The SEO audit costs $200 and includes a walkthrough of the report on a call.
| Step | What we do |
|---|---|
| Step 1 | We get access to Google Search Console (and analytics, if available) and learn about your goals: which services or products matter most for the business. |
| Step 2 | We check the site technically and analyze Search Console data, structure, content of key pages and the backlink profile. |
| Step 3 | We prepare the report: every issue with a priority, an example page and a concrete action to fix it. |
| Result | You get an action plan you can work on yourself, with your developer or with us, and we walk you through the report on a call. |
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