BLOG & Gossip

Category: GEO

Articles

How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites

Friday, 23 October 2026 / Published in GEO, SEO News
CTR change at the same Google positions year over year: position 1 −18%, positions 2–3 −4%, positions 4–10 −28%, informational queries −34%, all queries −9%
Same queries, same positions: position 1 lost 18% of clicks, positions 4–10 lost 28%, informational queries lost 34%. Search Console data from 22 websites, June–September 2025 vs 2026.

GEO Promotion: What It Is and How It Differs From SEO

Saturday, 20 June 2026 / Published in GEO, SEO News
GEO helps brands get seen in AI-generated answers, not just Google's results page. Here's how it works and how it differs from classic SEO.