UA In 2025, Ukraine’s online landscape remains dynamic and highly competitive. Users visit both global platforms and local services every day to meet their needs for information, communication, shopping, and entertainment. Web analytics data shows that the overall structure of online consumption in Ukraine is fairly stable, yet still sensitive to new trends and brands.
Overall Ranking of the Most Visited Sites
By total traffic among Ukrainian users in 2025, the leaders are universal platforms that serve as the main “entry point” to the internet.
The top most popular sites include:
- YouTube
- Ukr.net (a leading Ukrainian email and news portal)
Also holding steady in the top ten:
- ChatGPT
- OLX (Ukraine’s largest classifieds marketplace)
- Rozetka (Ukraine’s largest online retailer)
- Sinoptik (a popular Ukrainian weather site)
- Ukrainska Pravda (a leading Ukrainian news outlet)
This shows user interest goes beyond social and video content to services, news, and online shopping.
Social Networks and Communication Platforms
In 2025, social networks remain one of the key channels of online activity for Ukrainians.
The most popular social platforms:
- Facebook — the leader by overall audience size
- Instagram — especially popular among mobile users
- TikTok — the fastest-growing platform
- Telegram — both a messenger and a news channel
- Pinterest — a niche platform for visual content
Social networks account for a large share of daily internet traffic and shape how people consume news, entertainment, and products.
Search Queries and “Brand + Website” Searches
A distinct trend of 2025 is the growing number of branded search queries. Users are increasingly typing the names of specific companies or stores into search, together with the word “website.”
A vivid example is the query “Avrora.” The Avrora retail chain enjoys a high level of brand recognition, and users actively search for its:
- official brand website
- product catalog
- current promotions
- store information
The high frequency of these queries has a direct impact on site traffic and confirms genuine audience interest in the brand.
Online Shopping and Marketplaces
E-commerce in Ukraine continues to grow actively, and marketplaces remain among the most visited sites.
The e-commerce leaders in 2025:
- Rozetka — the country’s largest marketplace
- Prom — a platform with thousands of sellers
- Epicentr — the online arm of a major retail chain
- RIA — classifieds and products across many categories
- Temu — an international marketplace with growing traffic
The popularity of these sites reflects changing consumer habits and growing trust in online shopping.
Informational and Service Resources
Beyond social networks and online stores, Ukrainians also make heavy use of sites offering practical information.
Among the most visited service resources:
- weather websites
- news portals
- encyclopedias
- classifieds sites
These resources see stable, recurring traffic and remain an important part of everyday online life.
Conclusions
In 2025, the most popular sites in Ukraine cluster around a handful of key categories:
- search engines
- social networks
- video platforms
- marketplaces
- information services
Alongside global players, local brands continue to hold strong positions, and the growth in branded search queries — such as “brand name + website” — confirms genuine user interest in specific companies and their online resources.
