UA A business card website is a simple, small web resource made up of one or a few pages that lay out the key information about a company, product, service, or individual.
It’s a convenient, modern way to introduce yourself. A company or individual no longer has to explain themselves to every interested person one by one. You can simply point people to a site where all the important information is already laid out. A physical business card, the kind everyone is used to, simply doesn’t have room for all of that.
As the experience of many companies shows, not everyone needs a full-blown website with dozens of pages and multi-level product catalogs. For many businesses, one or a few pages are enough to introduce themselves and leave their contact details. And, believe it or not, that’s enough for a lot of users too. Few people enjoy hunting for the information they need across 7-10 pages packed with blocks.
Today we’ll take a close look at business card websites, specifically:
- their goals and purpose;
- who they’re a good fit for;
- ways to build one and the cost.
The purpose of a business card website
The main purpose of an online business card is to present information about a company or person. But unlike the paper business cards everyone’s used to, a website lets you fit in more information, more contact details, and even a map to your office. It’s worth understanding that this format is in no way inferior to a full website. It gives you an excellent way to make a short but substantial statement about your company to every potential customer.
It’s worth noting that a business card website isn’t the same thing as a landing page. Yes, there are similarities — both types of web resource are a single page with brief information about the company. But a landing page is built around an offer (a time-limited deal meant to drive a spike in sales), while a business card site rarely mentions discounts or promotions at all.
Why you need a business card website, and what’s wrong with a regular business card
On a web page you can fit far more information than on an ordinary 90x50mm piece of card stock. And that information stays just as concise, while sticking in your potential customer’s or partner’s memory better.
A website is easy to find online, which means it also works as extra advertising. A paper business card, on the other hand, can only be handed out offline by the business owner or staff, which significantly limits your potential audience.
Who a business card website is a good fit for
It’s a versatile web resource that, in practice, suits almost anyone:
- Small businesses
- Individuals (specialists in their field)
- Service-based businesses
- Businesses that would suit a corporate website but don’t have the means to build one
Business card websites are versatile in both content and form. Every business owner talks about their company, their services, and leaves their contact details. So an online business card is a safe bet for you if you don’t need an online store or a full corporate website.
Do you actually need a business card website
Still, building a web resource takes time, patience, and money. Let’s weigh up all the pros and cons of a business card website to see whether you actually need one.
Pros
- A concise but substantial presentation of the company, person, or product
- Can be scaled up into a full corporate website if needed
- Attracts customers online, not just offline
- An affordable price to build
- Quick to develop
- Simple to maintain
- Can double as a portfolio for freelancers and specialists in any field
Cons
- Simplified functionality compared with a multi-page website
- Not a fit for every company with corporate status
- Not everyone understands what a business card website is, and some may read it as just a low-information site
Let’s start with the fact that these days every company needs a website. It’s great at attracting customers online and helping your business grow. But is a business card website specifically what you need?
Since the main purpose of this kind of site is simply to present a company or person online, the advantages above still carry real weight. Don’t expect explosive sales growth from a site like this — it’s there to inform interested people about the company, not to drive purchases with an offer and steep discounts.
So, do you need a business card website? Absolutely, if you want to make a concise statement about yourself to your target audience online. But if you’re expecting sales straight from the site, or you want a large multi-page website, this definitely isn’t the right option for you.
How to build a business card website
A business card website is built the same way as any other — using web design and a CMS, or a website builder.
Web design and CMS platforms
This route requires technical knowledge or a contractor. Web agencies and studios are the best option here. But keep in mind that when you hire their services, you’ll be paying not just for the build itself, but for every edit made to the site once it’s live.
- You get narrowly specialized professionals
- Extensive experience building websites
- Doesn’t require much hands-on involvement from the client
- Expensive
- Can take a long time
When you reach out to an agency or an individual specialist, be sure to spell out all your requirements clearly and put together a proper brief. Pick a few reference examples, define the structure clearly, and describe all the information that will appear on the page. It’s a good idea to keep an eye on the contractor’s work at every stage, so you can correct course right away if something’s off. That lets you get the site built as fast as possible and keeps revisions on the final version to a minimum.
Our company Web Dev & SEO offers quality website development on a short timeline. You can always get a free consultation and all the information you need.
Reach us at 093 93 111 43, message us on our social media, or leave a request on the website.
What information belongs on an online business card
- About the company. What the company does, its achievements, and reviews from real customers.
- Services and products. A list and description of products, service packages, and their prices.
- Contact information. Phone numbers, email, social media, working hours, and address.
This is the baseline information that should be present on any company web resource. You can add more, just make sure you don’t skip these blocks.
Examples of business card websites
These examples show what a business card website looks like, and what its structure and scope tend to be.
Psychotherapist Oleksandr
Accounting and legal services
Digital agency
Car wash
Holiday decorations
How to use a business card website
First and foremost, you use this web resource to attract new customers. You can run ads that funnel every interested user to the site. You could also create a QR code that links to it. You can place that code on a classic paper business card, on outdoor ads in the subway or on citylights, on flyers, or even on your office door.
What to pay attention to when building a business card website
When building a business card website, always keep the principle “simpler is better” in mind. An overly original design doesn’t always work in your favor.
The core principles of a successful business card website:
- Good design.
The text should be readable, and visitors’ eyes shouldn’t get tired from overly bright colors and images. It’s best to build the site in the company’s brand style, avoiding combinations of more than three colors and too many fonts.
- Logically structured content.
Visitors should be able to intuitively understand the page and quickly find the information they need. Structure your text, highlight headings, and arrange contact information by priority (if the phone number matters most, put it first).
- Communication with the visitor.
For example, if someone leaves their details in a contact form, show them a message like “we’ll be in touch shortly.” And if they land on a 404 page, leave a link back to the homepage.
- Loading speed.
Image weight and count, animated design, overall page weight, and hosting all affect speed. Load time should come in around 2 seconds, and you can check it using Google PageSpeed Insights.
- Site promotion.
Since a business card website has relatively little text, SEO promotion is a bit harder, but it’s still achievable, at the very least for the company’s branded search terms. Pay close attention to building out your keyword set and internal linking on the site. Paid search and targeted advertising also deliver great results. Set them up with a compelling ad message aimed at your target audience. That way, the people visiting your site will actually be interested.
Conclusion
A business card website is a great solution for many businesses and individuals who need to put information about themselves online and attract new customers.
A well-built, thoughtfully planned, optimized, and reliable resource can deliver just as much success as a full corporate website. Our company Web Dev & SEO can build you a business card website tailored exactly to your needs. It’s the right move for your business.
Reach us at 093 93 111 43, message us on our social media, or leave a request on the website.
A business card website is a web resource made up of a few pages that lay out the key information about a company, product, service, and so on
A business card website suits almost anyone: small businesses, individuals (specialists in their field), service-based companies, and businesses that would suit a corporate website but don’t have the means to build one
A business card website is built just like any other site, by writing custom code, using a CMS platform, or using a website builder. If you don’t have the skills for it yourself, you can always reach out to us
Remember that “simpler is better.” The core principles of a successful business card website: good design, the right structure, fast loading speed, and basic SEO optimization
You can order a business card website from us, the WebDev&SEO web studio. We’ll deliver your project on time and to a high standard.
