{"id":3870,"date":"2026-10-23T23:12:41","date_gmt":"2026-10-23T20:12:41","guid":{"rendered":"https:\/\/starosta-agency.com\/ctr-after-ai-overviews-study\/"},"modified":"2026-10-23T23:12:41","modified_gmt":"2026-10-23T20:12:41","slug":"ctr-after-ai-overviews-study","status":"publish","type":"post","link":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/","title":{"rendered":"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In short:<\/strong> we compared the same query\u2013page pairs at the same Google positions in June\u2013September 2025 and June\u2013September 2026 \u2014 one year after AI Overviews launched in Ukraine. Across 22 websites (1,937 pairs, about 1.4 million impressions), CTR fell by 18% in position 1 and by 28% in positions 4\u201310, while positions 2\u20133 barely changed (\u22124%). Informational queries (\u201chow\u201d, \u201cwhat\u201d, \u201cwhy\u201d) took the biggest hit, at \u221234%. Yet the overall CTR of the same sites rose over that period, so the drop is easy to miss if you only look at Search Console totals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp\" class=\"wp-image-3869\" alt=\"CTR change at the same Google positions year over year: position 1 \u221218%, positions 2\u20133 \u22124%, positions 4\u201310 \u221228%, informational queries \u221234%, all queries \u22129%\" srcset=\"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp 1600w, https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en-300x169.webp 300w, https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en-1024x576.webp 1024w, https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en-768x432.webp 768w, https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">CTR change at the same positions: June\u2013September 2025 \u2192 2026, 22 sites, non-brand queries<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why we ran the numbers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI Overviews \u2014 the AI-generated answer box above the regular Google results \u2014 became available in Ukraine on 21 May 2025, when Google expanded the feature to more than 200 countries and over 40 languages, including Ukrainian. In August 2025, AI Mode, a separate AI-powered search mode, also launched in Ukraine. Since then, clients keep asking us the same question: \u201cOur rankings are going up, but clicks aren\u2019t. Is it something we\u2019re doing, or is it happening to everyone?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To answer with numbers rather than gut feeling, we pulled Google Search Console data for the websites we manage and measured how CTR (clicks divided by impressions) changed for the same queries at the same positions one year later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data:<\/strong> Google Search Console data from 22 websites: online stores, service businesses, and medical, legal, educational and cultural projects. Most target the Ukrainian market; some target Europe and North America. We don\u2019t disclose site names or queries and publish only aggregated figures.<\/li>\n\n\n\n<li><strong>Periods:<\/strong> June\u2013September 2025 versus June\u2013September 2026 \u2014 matched for length and season.<\/li>\n\n\n\n<li><strong>Like-for-like comparison:<\/strong> we kept only query\u2013page pairs that had impressions in both years and whose average position moved by no more than 1. This removes the effect of ranking growth, new pages and a changing query mix. That leaves 1,937 pairs with 741k impressions in 2025 and 642k in 2026.<\/li>\n\n\n\n<li><strong>Non-brand only:<\/strong> queries containing the company or domain name were excluded \u2014 they behave differently.<\/li>\n\n\n\n<li><strong>Positions:<\/strong> page one only (1\u201310), based on the pair\u2019s average position in the base year.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Finding 1: CTR fell 18% in position 1 and 28% in positions 4\u201310<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Position<\/th><th>Pairs<\/th><th>CTR 2025<\/th><th>CTR 2026<\/th><th>Change<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>336<\/td><td>12.2%<\/td><td>10.0%<\/td><td><strong>\u221218%<\/strong><\/td><\/tr><tr><td>2\u20133<\/td><td>431<\/td><td>11.8%<\/td><td>11.3%<\/td><td>\u22124%<\/td><\/tr><tr><td>4\u201310<\/td><td>1,170<\/td><td>1.37%<\/td><td>0.99%<\/td><td><strong>\u221228%<\/strong><\/td><\/tr><tr><td>All (1\u201310)<\/td><td>1,937<\/td><td>5.47%<\/td><td>4.97%<\/td><td>\u22129%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">CTR of the same query\u2013page pairs at the same position (\u00b11), June\u2013September<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two groups of positions were hit hardest. <strong>Position 1<\/strong> \u2014 most likely because the AI answer above it resolves the user\u2019s question before the click. And <strong>positions 4\u201310<\/strong>, which the AI box, ads, maps and other SERP features push below the fold. Positions 2\u20133 held up: someone who wants more than the AI answer tends to click one of the top links, including those cited in the AI Overview itself. These explanations are hypotheses: Search Console does not show which queries triggered an AI Overview, so we cannot attribute the drop directly to AI Overviews from this data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the websites targeting the Ukrainian market (11 of 22), the pattern is the same and even sharper for positions 4\u201310: position 1: \u221220% (22.8% \u2192 18.3%), positions 2\u20133: \u22123%, positions 4\u201310: \u221233% (1.43% \u2192 0.95%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding 2: CTR on informational queries fell by a third<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We split queries by wording: <strong>informational<\/strong> (containing question words such as \u201chow\u201d, \u201cwhat\u201d, \u201cwhy\u201d, \u201chow much\u201d, \u201cwhich\u201d \u2014 in Ukrainian, Russian and English), <strong>commercial<\/strong> (\u201cbuy\u201d, \u201cprice\u201d, \u201corder\u201d, \u201cdelivery\u201d, city names) and <strong>other<\/strong> \u2014 mostly product, category and service names without modifiers.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Query type<\/th><th>Pairs<\/th><th>CTR 2025<\/th><th>CTR 2026<\/th><th>Change<\/th><\/tr><\/thead><tbody><tr><td>Informational<\/td><td>230<\/td><td>2.14%<\/td><td>1.42%<\/td><td><strong>\u221234%<\/strong><\/td><\/tr><tr><td>Commercial<\/td><td>172<\/td><td>12.2%<\/td><td>11.4%<\/td><td>\u22126%<\/td><\/tr><tr><td>Products, categories, services<\/td><td>1,535<\/td><td>5.02%<\/td><td>4.95%<\/td><td>\u22121%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">CTR of the same pairs at the same position (\u00b11) by query type<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That is no surprise: \u201chow\u201d and \u201cwhat\u201d questions are exactly where Google most often answers with an AI box, so the user no longer needs to visit a website. Queries with the intent to buy or order lost far less \u2014 an AI answer cannot take an order in place of the store. The samples by query type are smaller than by position, so treat these figures as showing direction rather than exact values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding 3: CTR fell on 8 of 13 sites and rose on 5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among the 13 websites with enough data for comparison (at least 1,000 impressions in each year), CTR at the same positions fell on 8 and rose on 5. The median change was \u22128%. In other words, AI search does not \u201ctake clicks from everyone equally\u201d: the outcome probably depends on the topic, the query mix and how much better a page answers the question than the AI does.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The aggregate trap: site-wide CTR can grow while CTR at the same positions falls<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The overall CTR of the same 22 websites for June\u2013September did not fall \u2014 it rose from 2.33% to 2.55%. Clicks grew by 31% and impressions by 19%. The reason is that rankings improved over the year and the sites gained new pages and queries. If you only look at overall CTR in Search Console, it is easy to conclude that AI Overviews have not affected you. A like-for-like comparison of the same queries at the same positions shows otherwise: the same position now brings fewer clicks than it did a year ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What businesses should do about it<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Aim for the top 3, not just \u201cpage one\u201d.<\/strong> CTR in positions 4\u201310 fell by almost a third, so a page-one ranking is worth noticeably less than it was a year ago. Plan SEO so that key pages reach positions 1\u20133.<\/li>\n\n\n\n<li><strong>Write informational content that AI answers are likely to cite.<\/strong> A direct answer at the top, clear definitions, a structure with subheadings, tables, FAQs and original data. When an AI Overview cites your page, your brand gets visibility even without a click. That is what <a href=\"https:\/\/starosta-agency.com\/en\/services\/geo\/\">GEO \u2014 optimization for AI search<\/a> is about.<\/li>\n\n\n\n<li><strong>Put more weight on commercial pages.<\/strong> Queries with the intent to buy or order lost the least. Dedicated service and category pages, links to them from blog posts and solid internal linking deliver more than yet another informational article.<\/li>\n\n\n\n<li><strong>Measure CTR on the same queries and positions.<\/strong> Site-wide CTR mixes ranking growth, new pages and seasonality. Compare specific queries at the same position year over year \u2014 that is where the real impact of AI search shows.<\/li>\n\n\n\n<li><strong>Look beyond clicks.<\/strong> Search impressions, brand mentions in AI answers and branded search demand also show whether your <a href=\"https:\/\/starosta-agency.com\/en\/services\/seo\/\">SEO<\/a> works, even though some searches now end without a visit to your site.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Limitations<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The base period (June\u2013September 2025) already falls after the AI Overviews launch in Ukraine, so the full effect since launch is probably larger.<\/li>\n\n\n\n<li>Search Console does not show which queries triggered an AI Overview, so linking the CTR drop to AI Overviews is a reasoned assumption rather than a direct measurement. Ads, snippet changes and other SERP features also affect CTR.<\/li>\n\n\n\n<li>The sample is 22 websites we manage, not the whole market. The largest site accounts for up to 22% of impressions in the sample.<\/li>\n\n\n\n<li>Query type was determined by the words in the query, without manual labelling.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know how many clicks AI search takes from your site and which queries to refocus your content on? We run this analysis on your own Search Console data as part of a <a href=\"https:\/\/starosta-agency.com\/en\/services\/geo\/\">GEO audit<\/a>.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Launch sources: <a href=\"https:\/\/mezha.ua\/en\/news\/ai-overviews-u-google-dostupne-v-ukrajini-302106\/\" target=\"_blank\" rel=\"noopener\">Mezha \u2014 AI Overviews in Google now available in Ukraine<\/a>; <a href=\"https:\/\/mezha.ua\/en\/news\/google-is-introducing-ai-mode-in-search-in-180-countries-including-ukraine-304248\/\" target=\"_blank\" rel=\"noopener\">Mezha \u2014 Google introduces AI Mode in 180 countries, including Ukraine<\/a>. Study data: Google Search Console of 22 websites managed by Starosta Agency, June\u2013September 2025 and 2026. If you cite this study, please link to this page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Do AI Overviews reduce clicks from Google?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our data says yes, but unevenly. For the same queries at the same positions, CTR fell by 9% on average over the year: by 18% in position 1, by 28% in positions 4\u201310 and by 34% for informational queries. Positions 2\u20133 and commercial queries lost the least.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why hasn\u2019t my site\u2019s overall CTR dropped?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because overall CTR mixes many effects: ranking growth, new pages, a changing query mix and seasonality. In our sample, the sites\u2019 overall CTR even rose from 2.33% to 2.55%, although clicks at the same positions went down. To see the impact of AI search, compare the same queries at the same position year over year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which queries lose the most clicks to AI Overviews?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Informational ones \u2014 \u201chow\u201d, \u201cwhat\u201d, \u201cwhy\u201d and \u201chow much\u201d questions that AI answers right in the search results. In our study their CTR at the same positions fell by 34%. Queries with the intent to buy or order lost about 6%, and product, category and service names about 1%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I protect my traffic from AI search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Push key pages into the top 3 rather than just onto page one; write informational content that AI answers are likely to cite (a direct answer, clear structure, FAQs, original data); put more weight on commercial pages; and measure CTR on the same queries and positions instead of site-wide CTR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When did AI Overviews launch in Ukraine?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On 21 May 2025, when Google expanded AI Overviews to more than 200 countries and over 40 languages, including Ukrainian. AI Mode, a separate AI-powered search mode, launched in Ukraine in August 2025.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Same queries, same positions: position 1 lost 18% of clicks, positions 4\u201310 lost 28%, informational queries lost 34%. Search Console data from 22 websites, June\u2013September 2025 vs 2026.<\/p>\n","protected":false},"author":1,"featured_media":3869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,26],"tags":[],"class_list":["post-3870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo-en","category-seonews"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Yurii Starosta\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites \u203a Starosta Agency\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"CTR After AI Overviews: A One-Year Study of 22 Websites\" \/>\n\t\t<meta property=\"og:description\" content=\"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-23T20:12:41+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-23T20:12:41+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/starostaagency\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"CTR After AI Overviews: A One-Year Study of 22 Websites\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/03\/oglogo.webp\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#blogposting\",\"name\":\"CTR After AI Overviews: A One-Year Study of 22 Websites\",\"headline\":\"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites\",\"author\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/ctr-ai-overviews-2026-en.webp\",\"width\":1600,\"height\":900,\"caption\":\"CTR change at the same Google positions year over year: position 1 \\u221218%, positions 2\\u20133 \\u22124%, positions 4\\u201310 \\u221228%, informational queries \\u221234%, all queries \\u22129%\"},\"datePublished\":\"2026-10-23T23:12:41+03:00\",\"dateModified\":\"2026-10-23T23:12:41+03:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#webpage\"},\"articleSection\":\"GEO, SEO News\",\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".entry-title\",\".kl-blog-post-body p:first-of-type\",\".kl-blog-post-body h2:first-of-type\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/category\\\/seonews\\\/#listItem\",\"name\":\"SEO News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/category\\\/seonews\\\/#listItem\",\"position\":2,\"name\":\"SEO News\",\"item\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/category\\\/seonews\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#listItem\",\"name\":\"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#listItem\",\"position\":3,\"name\":\"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/category\\\/seonews\\\/#listItem\",\"name\":\"SEO News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#organization\",\"name\":\"Starosta Agency\",\"description\":\"Digital-\\u0430\\u0433\\u0435\\u043d\\u0446\\u0456\\u044f \\u0437 \\u041b\\u044c\\u0432\\u043e\\u0432\\u0430, \\u0449\\u043e \\u0441\\u043f\\u0435\\u0446\\u0456\\u0430\\u043b\\u0456\\u0437\\u0443\\u0454\\u0442\\u044c\\u0441\\u044f \\u043d\\u0430 \\u0440\\u043e\\u0437\\u0440\\u043e\\u0431\\u0446\\u0456 \\u0441\\u0430\\u0439\\u0442\\u0456\\u0432 WordPress, SEO-\\u043f\\u0440\\u043e\\u0441\\u0443\\u0432\\u0430\\u043d\\u043d\\u0456, UI\\\/UX \\u0434\\u0438\\u0437\\u0430\\u0439\\u043d\\u0456 \\u0442\\u0430 Google Shopping \\u0434\\u043b\\u044f \\u043c\\u0430\\u043b\\u043e\\u0433\\u043e \\u0442\\u0430 \\u0441\\u0435\\u0440\\u0435\\u0434\\u043d\\u044c\\u043e\\u0433\\u043e \\u0431\\u0456\\u0437\\u043d\\u0435\\u0441\\u0443. 250+ \\u043f\\u0440\\u043e\\u0454\\u043a\\u0442\\u0456\\u0432 \\u0437 2018 \\u0440\\u043e\\u043a\\u0443.\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/\",\"email\":\"ceo@starosta-agency.com\",\"telephone\":\"+380939311143\",\"foundingDate\":\"2018\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":9},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/oglogo.webp\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#organizationLogo\",\"width\":1500,\"height\":788},\"image\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/starosta_agency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/starostaagency\\\/\",\"https:\\\/\\\/www.threads.com\\\/@starosta_agency\",\"https:\\\/\\\/www.facebook.com\\\/starostaagency\\\/\"],\"address\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"\\u043f\\u0440\\u043e\\u0441\\u043f\\u0435\\u043a\\u0442 \\u0412'\\u044f\\u0447\\u0435\\u0441\\u043b\\u0430\\u0432\\u0430 \\u0427\\u043e\\u0440\\u043d\\u043e\\u0432\\u043e\\u043b\\u0430, 73\",\"postalCode\":\"79000\",\"addressLocality\":\"\\u041b\\u044c\\u0432\\u0456\\u0432\",\"addressRegion\":\"\\u041b\\u044c\\u0432\\u0456\\u0432\\u0441\\u044c\\u043a\\u0430\",\"addressCountry\":\"UA\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+380939311143\",\"email\":\"ceo@starosta-agency.com\",\"contactType\":\"customer service\",\"availableLanguage\":[\"Ukrainian\",\"English\"]},\"knowsAbout\":[\"SEO\",\"Search Engine Optimization\",\"Web Development\",\"WordPress\",\"UI\\\/UX Design\",\"Google Shopping\",\"Digital Marketing\",\"E-commerce\"],\"areaServed\":[{\"@type\":\"Place\",\"name\":\"Worldwide\"}],\"founder\":{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/author\\\/admin\\\/#author\",\"name\":\"\\u042e\\u0440\\u0456\\u0439 \\u0421\\u0442\\u0430\\u0440\\u043e\\u0441\\u0442\\u0430\",\"alternateName\":\"Yurii Starosta\",\"jobTitle\":\"CEO, \\u0437\\u0430\\u0441\\u043d\\u043e\\u0432\\u043d\\u0438\\u043a\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/about-us\\\/\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/yurii-starosta-854572150\\\/\",\"https:\\\/\\\/www.instagram.com\\\/starosta_yura\"]},\"aggregateRating\":{\"@type\":\"AggregateRating\",\"ratingValue\":\"5.0\",\"reviewCount\":59,\"bestRating\":\"5\",\"worstRating\":\"1\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/author\\\/admin\\\/\",\"name\":\"Yurii Starosta\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#authorImage\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/33333.webp\",\"width\":960,\"height\":960},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/starosta_yura\",\"https:\\\/\\\/www.tiktok.com\\\/@starosta_yura\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/yurii-starosta-854572150\\\/\",\"https:\\\/\\\/www.threads.com\\\/@starosta_yura\"],\"description\":\"Yurii Starosta is an SEO specialist and web developer, and the founder of Starosta Agency. He focuses on technical SEO, growth for B2B and eCommerce projects, and building websites designed to bring in clients. He has hands-on experience in legal services, manufacturing, logistics, the beauty sector and online stores. Combining SEO strategy with web development lets him deliver end-to-end solutions \\u2014 from site architecture through to CRM and payment system integration. He writes on SEO, technical optimisation and digital marketing, and measures his work by business outcomes: organic traffic, conversions and sales.\",\"jobTitle\":\"CEO & Founder Starosta Agency\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"\\u041b\\u044c\\u0432\\u0456\\u0432\\u0441\\u044c\\u043a\\u0438\\u0439 \\u043d\\u0430\\u0446\\u0456\\u043e\\u043d\\u0430\\u043b\\u044c\\u043d\\u0438\\u0439 \\u0443\\u043d\\u0456\\u0432\\u0435\\u0440\\u0441\\u0438\\u0442\\u0435\\u0442 \\u0456\\u043c\\u0435\\u043d\\u0456 \\u0406\\u0432\\u0430\\u043d\\u0430 \\u0424\\u0440\\u0430\\u043d\\u043a\\u0430. \\u041d\\u0430\\u043f\\u0440\\u044f\\u043c\\u043e\\u043a: \\u041a\\u043e\\u043c\\u043f\\u02bc\\u044e\\u0442\\u0435\\u0440\\u043d\\u0456 \\u041d\\u0430\\u0443\\u043a\\u0438\",\"sameAs\":\"https:\\\/\\\/lnu.edu.ua\\\/\"},{\"@type\":\"EducationalOrganization\",\"name\":\"IT Step Academy: SEO\",\"sameAs\":\"https:\\\/\\\/lviv.itstep.org\\\/\"}],\"knowsAbout\":[{\"@type\":\"Thing\",\"name\":\"SEO\",\"sameAs\":[\"https:\\\/\\\/uk.wikipedia.org\\\/wiki\\\/___\"]},{\"@type\":\"Thing\",\"name\":\"Web Development\",\"sameAs\":[\"https:\\\/\\\/uk.wikipedia.org\\\/wiki\\\/\"]}],\"knowsLanguage\":[\"English\",\"Poland\",\"Ukrainian\"],\"worksFor\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#webpage\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/\",\"name\":\"CTR After AI Overviews: A One-Year Study of 22 Websites\",\"description\":\"Same queries, same positions, fewer clicks. 1,937 query\\u2013page pairs from 22 websites: position 1 \\u221218%, positions 4\\u201310 \\u221228%, informational queries \\u221234%.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/author\\\/admin\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/ctr-ai-overviews-2026-en.webp\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#mainImage\",\"width\":1600,\"height\":900,\"caption\":\"CTR change at the same Google positions year over year: position 1 \\u221218%, positions 2\\u20133 \\u22124%, positions 4\\u201310 \\u221228%, informational queries \\u221234%, all queries \\u22129%\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/ctr-after-ai-overviews-study\\\/#mainImage\"},\"datePublished\":\"2026-10-23T23:12:41+03:00\",\"dateModified\":\"2026-10-23T23:12:41+03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/\",\"name\":\"Starosta Agency\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/starosta-agency.com\\\/en\\\/#organization\"},\"potentialAction\":{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/starosta-agency.com\\\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>CTR After AI Overviews: A One-Year Study of 22 Websites<\/title>\n\n","aioseo_head_json":{"title":"CTR After AI Overviews: A One-Year Study of 22 Websites","description":"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.","canonical_url":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#blogposting","name":"CTR After AI Overviews: A One-Year Study of 22 Websites","headline":"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites","author":{"@id":"https:\/\/starosta-agency.com\/en\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/starosta-agency.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp","width":1600,"height":900,"caption":"CTR change at the same Google positions year over year: position 1 \u221218%, positions 2\u20133 \u22124%, positions 4\u201310 \u221228%, informational queries \u221234%, all queries \u22129%"},"datePublished":"2026-10-23T23:12:41+03:00","dateModified":"2026-10-23T23:12:41+03:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#webpage"},"isPartOf":{"@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#webpage"},"articleSection":"GEO, SEO News","speakable":{"@type":"SpeakableSpecification","cssSelector":[".entry-title",".kl-blog-post-body p:first-of-type",".kl-blog-post-body h2:first-of-type"]}},{"@type":"BreadcrumbList","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/starosta-agency.com\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/category\/seonews\/#listItem","name":"SEO News"}},{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/category\/seonews\/#listItem","position":2,"name":"SEO News","item":"https:\/\/starosta-agency.com\/en\/category\/seonews\/","nextItem":{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#listItem","name":"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites"},"previousItem":{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#listItem","position":3,"name":"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites","previousItem":{"@type":"ListItem","@id":"https:\/\/starosta-agency.com\/en\/category\/seonews\/#listItem","name":"SEO News"}}]},{"@type":"Organization","@id":"https:\/\/starosta-agency.com\/en\/#organization","name":"Starosta Agency","description":"Digital-\u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 \u041b\u044c\u0432\u043e\u0432\u0430, \u0449\u043e \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u0446\u0456 \u0441\u0430\u0439\u0442\u0456\u0432 WordPress, SEO-\u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u0456, UI\/UX \u0434\u0438\u0437\u0430\u0439\u043d\u0456 \u0442\u0430 Google Shopping \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0442\u0430 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443. 250+ \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0437 2018 \u0440\u043e\u043a\u0443.","url":"https:\/\/starosta-agency.com\/en\/","email":"ceo@starosta-agency.com","telephone":"+380939311143","foundingDate":"2018","numberOfEmployees":{"@type":"QuantitativeValue","value":9},"logo":{"@type":"ImageObject","url":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/03\/oglogo.webp","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#organizationLogo","width":1500,"height":788},"image":{"@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/starosta_agency","https:\/\/www.linkedin.com\/company\/starostaagency\/","https:\/\/www.threads.com\/@starosta_agency","https:\/\/www.facebook.com\/starostaagency\/"],"address":{"@id":"https:\/\/starosta-agency.com\/en\/#postaladdress","@type":"PostalAddress","streetAddress":"\u043f\u0440\u043e\u0441\u043f\u0435\u043a\u0442 \u0412'\u044f\u0447\u0435\u0441\u043b\u0430\u0432\u0430 \u0427\u043e\u0440\u043d\u043e\u0432\u043e\u043b\u0430, 73","postalCode":"79000","addressLocality":"\u041b\u044c\u0432\u0456\u0432","addressRegion":"\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430","addressCountry":"UA"},"contactPoint":{"@type":"ContactPoint","telephone":"+380939311143","email":"ceo@starosta-agency.com","contactType":"customer service","availableLanguage":["Ukrainian","English"]},"knowsAbout":["SEO","Search Engine Optimization","Web Development","WordPress","UI\/UX Design","Google Shopping","Digital Marketing","E-commerce"],"areaServed":[{"@type":"Place","name":"Worldwide"}],"founder":{"@type":"Person","@id":"https:\/\/starosta-agency.com\/author\/admin\/#author","name":"\u042e\u0440\u0456\u0439 \u0421\u0442\u0430\u0440\u043e\u0441\u0442\u0430","alternateName":"Yurii Starosta","jobTitle":"CEO, \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a","url":"https:\/\/starosta-agency.com\/about-us\/","sameAs":["https:\/\/www.linkedin.com\/in\/yurii-starosta-854572150\/","https:\/\/www.instagram.com\/starosta_yura"]},"aggregateRating":{"@type":"AggregateRating","ratingValue":"5.0","reviewCount":59,"bestRating":"5","worstRating":"1"}},{"@type":"Person","@id":"https:\/\/starosta-agency.com\/en\/author\/admin\/#author","url":"https:\/\/starosta-agency.com\/en\/author\/admin\/","name":"Yurii Starosta","image":{"@type":"ImageObject","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#authorImage","url":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/03\/33333.webp","width":960,"height":960},"sameAs":["https:\/\/www.instagram.com\/starosta_yura","https:\/\/www.tiktok.com\/@starosta_yura","https:\/\/www.linkedin.com\/in\/yurii-starosta-854572150\/","https:\/\/www.threads.com\/@starosta_yura"],"description":"Yurii Starosta is an SEO specialist and web developer, and the founder of Starosta Agency. He focuses on technical SEO, growth for B2B and eCommerce projects, and building websites designed to bring in clients. He has hands-on experience in legal services, manufacturing, logistics, the beauty sector and online stores. Combining SEO strategy with web development lets him deliver end-to-end solutions \u2014 from site architecture through to CRM and payment system integration. He writes on SEO, technical optimisation and digital marketing, and measures his work by business outcomes: organic traffic, conversions and sales.","jobTitle":"CEO & Founder Starosta Agency","alumniOf":[{"@type":"EducationalOrganization","name":"\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0406\u0432\u0430\u043d\u0430 \u0424\u0440\u0430\u043d\u043a\u0430. \u041d\u0430\u043f\u0440\u044f\u043c\u043e\u043a: \u041a\u043e\u043c\u043f\u02bc\u044e\u0442\u0435\u0440\u043d\u0456 \u041d\u0430\u0443\u043a\u0438","sameAs":"https:\/\/lnu.edu.ua\/"},{"@type":"EducationalOrganization","name":"IT Step Academy: SEO","sameAs":"https:\/\/lviv.itstep.org\/"}],"knowsAbout":[{"@type":"Thing","name":"SEO","sameAs":["https:\/\/uk.wikipedia.org\/wiki\/___"]},{"@type":"Thing","name":"Web Development","sameAs":["https:\/\/uk.wikipedia.org\/wiki\/"]}],"knowsLanguage":["English","Poland","Ukrainian"],"worksFor":{"@id":"https:\/\/starosta-agency.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#webpage","url":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/","name":"CTR After AI Overviews: A One-Year Study of 22 Websites","description":"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/starosta-agency.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#breadcrumblist"},"author":{"@id":"https:\/\/starosta-agency.com\/en\/author\/admin\/#author"},"creator":{"@id":"https:\/\/starosta-agency.com\/en\/author\/admin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp","@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#mainImage","width":1600,"height":900,"caption":"CTR change at the same Google positions year over year: position 1 \u221218%, positions 2\u20133 \u22124%, positions 4\u201310 \u221228%, informational queries \u221234%, all queries \u22129%"},"primaryImageOfPage":{"@id":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/#mainImage"},"datePublished":"2026-10-23T23:12:41+03:00","dateModified":"2026-10-23T23:12:41+03:00"},{"@type":"WebSite","@id":"https:\/\/starosta-agency.com\/en\/#website","url":"https:\/\/starosta-agency.com\/en\/","name":"Starosta Agency","inLanguage":"en-US","publisher":{"@id":"https:\/\/starosta-agency.com\/en\/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/starosta-agency.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}}]},"og:locale":"en_US","og:site_name":"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites \u203a Starosta Agency","og:type":"article","og:title":"CTR After AI Overviews: A One-Year Study of 22 Websites","og:description":"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.","og:url":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/","og:image":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp","og:image:secure_url":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/10\/ctr-ai-overviews-2026-en.webp","og:image:width":1600,"og:image:height":900,"article:published_time":"2026-10-23T20:12:41+00:00","article:modified_time":"2026-10-23T20:12:41+00:00","article:publisher":"https:\/\/www.facebook.com\/starostaagency","twitter:card":"summary_large_image","twitter:title":"CTR After AI Overviews: A One-Year Study of 22 Websites","twitter:description":"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.","twitter:image":"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/03\/oglogo.webp"},"aioseo_meta_data":{"post_id":"3870","title":"CTR After AI Overviews: A One-Year Study of 22 Websites","description":"Same queries, same positions, fewer clicks. 1,937 query\u2013page pairs from 22 websites: position 1 \u221218%, positions 4\u201310 \u221228%, informational queries \u221234%.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":null,"breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2026-10-23 20:21:50","updated":"2026-10-23 20:21:50","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/starosta-agency.com\/en\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/starosta-agency.com\/en\/category\/seonews\/\" title=\"SEO News\">SEO News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow AI Overviews Changed Google CTR: A One-Year Study of 22 Websites\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/starosta-agency.com\/en\/"},{"label":"SEO News","link":"https:\/\/starosta-agency.com\/en\/category\/seonews\/"},{"label":"How AI Overviews Changed Google CTR: A One-Year Study of 22 Websites","link":"https:\/\/starosta-agency.com\/en\/ctr-after-ai-overviews-study\/"}],"_links":{"self":[{"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/posts\/3870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/comments?post=3870"}],"version-history":[{"count":0,"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/posts\/3870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/media\/3869"}],"wp:attachment":[{"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/media?parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/categories?post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starosta-agency.com\/en\/wp-json\/wp\/v2\/tags?post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}