Search Engine Journal has put together up-to-date SEO statistics. The list of 71 data points brings together dozens of studies on search optimization: organic traffic, user search behavior, link building, and much more.<\/p>\n\n\n\n
We picked out the most interesting data from the list to share with you.<\/p>\n\n\n\n
53% of all tracked website traffic comes from organic search.<\/p>\n\n\n\n
32% is the average CTR for the #1 position in Google desktop search results.<\/p>\n\n\n\n
26.9% is the average CTR for the #1 position in Google mobile search results.<\/p>\n\n\n\n
91.75% is Google\u2019s overall global share of the search engine market.<\/p>\n\n\n\n
2.75% is Microsoft Bing\u2019s overall share of the global search engine market.<\/p>\n\n\n\n
50.3% of all Google searches result in zero clicks.<\/p>\n\n\n\n
8.5 is the average number of organic results Google shows on the first page of mobile search.<\/p>\n\n\n\n
8.7 is the average number of organic results Google shows on the first page of desktop search.<\/p>\n\n\n\n
52.94% of users worldwide search using mobile devices and tablets, while 47.06% use desktops and laptops.<\/p>\n\n\n\n
65% of people use their phone when they want to buy something.<\/p>\n\n\n\n
39% of shoppers say a relevant search influenced their purchase decision.<\/p>\n\n\n\n
3 is the average number of words a typical user includes in a search query.<\/p>\n\n\n\n
~8% of search queries are phrased as questions.<\/p>\n\n\n\n
18% is the share of Google searches that end with the user rephrasing the query without clicking any results.<\/p>\n\n\n\n
21% of users click on two or more search results.<\/p>\n\n\n\n
8% is the share of searches where the user clicks a result, then returns to the search page and picks a different one.<\/p>\n\n\n\n
75% of internet marketers use content marketing specifically to build links.<\/p>\n\n\n\n
1-9 links is the average number of links generated by a single content marketing campaign.<\/p>\n\n\n\n
28% of internet marketers have run campaigns that generated zero links.<\/p>\n\n\n\n
70% of specialists use Ahrefs as their main link building tool. 51% use SEMrush for the same purpose.<\/p>\n\n\n\n
34% of specialists would name \u201cDomain Authority\u201d if they had to pick just one metric to measure link quality.<\/p>\n\n\n\n
38% of specialists consider search engine ranking the main KPI for measuring link building effectiveness.<\/p>\n\n\n\n
53% of specialists consider guest posting the most effective link building strategy.<\/p>\n\n\n\n
$77.8 is the average cost of publishing a guest post.<\/p>\n\n\n\n
More than 63% of specialists prefer to outsource link building.<\/p>\n\n\n\n
66.31% of web pages have no backlinks at all.<\/p>\n\n\n\n
15% of the billions of queries Google receives every day are searches it has never seen before.<\/p>\n\n\n\n
~1 billion is the total number of devices that now come with Google Assistant built in.<\/p>\n\n\n\n
~2 trillion search queries Google processes worldwide per year.<\/p>\n\n\n\n
40-60 billion searches happen on Google (in the US) every month.<\/p>\n\n\n\n
89% is the gap between Google\u2019s and Bing\u2019s overall share of the global search engine market.<\/p>\n\n\n\n
Under 1 minute is the total length of the average Google search session (from entering the query, to the results page loading and a result being selected, including any \u201cBack\u201d button presses to return to the results and pick a different one).<\/p>\n\n\n\n
66% is the share of searches that get one or more clicks on Google\u2019s results. 34% of searches get no clicks at all.<\/p>\n\n\n\n
3.4% of clicks on individual Google searches go to ads.<\/p>\n\n\n\n
0.9% of clicks go to Google Maps.<\/p>\n\n\n\n
~0.5% of clicks on Google search results go to the Knowledge Graph.<\/p>\n\n\n\n
3% of clicks go to images.<\/p>\n\n\n\n
1.8% of clicks from Google search go to YouTube.<\/p>\n\n\n\n
0.16% of clicks go to Gmail.<\/p>\n\n\n\n
0.55% of clicks go to Google Shopping results.<\/p>\n\n\n\n
25% of total search volume falls outside the 100 million most popular keywords.<\/p>\n\n\n\n
15% of all tracked traffic comes from paid search.<\/p>\n\n\n\n
27% of online users worldwide use voice search on mobile devices.<\/p>\n\n\n\n
SEO has ~20 times more traffic opportunity than PPC, on both mobile and desktop.<\/p>\n\n\n\n
$79.27 billion is what brands and agencies in the US spent on SEO services in 2020.<\/p>\n\n\n\n
Google\u2019s net US search ad revenue fell by 7.2% in 2020.<\/p>\n\n\n\n
Over $5,000 a month is what most companies (in the US) spend on SEO.<\/p>\n\n\n\n
Almost one in three mobile searches is related to location.<\/p>\n\n\n\n
2 out of 3 smartphone users are more likely to buy from companies whose mobile sites or apps tailor information to their location.<\/p>\n\n\n\n
76% of people who search for something nearby on their smartphone visit that business within a day. 28% of them make a purchase.<\/p>\n\n\n\n
About 45% of shoppers worldwide buy online and then pick up the item in-store.<\/p>\n\n\n\n
13 minutes 45 seconds is how long the average consumer spends reading reviews before making a decision.<\/p>\n\n\n\n
76% of consumers trust online reviews as much as recommendations from family and friends.<\/p>\n\n\n\n