{"id":3388,"date":"2020-07-31T11:10:53","date_gmt":"2020-07-31T08:10:53","guid":{"rendered":"https:\/\/starosta-agency.com\/seo-url-structure-guide\/"},"modified":"2020-07-31T11:10:53","modified_gmt":"2020-07-31T08:10:53","slug":"seo-url-structure-guide","status":"publish","type":"post","link":"https:\/\/starosta-agency.com\/en\/seo-url-structure-guide\/","title":{"rendered":"SEO URL Structure: The Complete Guide to Clean URLs (2025)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What Is a URL and Why Does It Matter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A URL (Uniform Resource Locator) is a unique identifier for a page or resource on the internet. It consists of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A protocol (HTTPS, HTTP).<\/li>\n\n\n\n<li>A domain name (for example, starosta-agency.com).<\/li>\n\n\n\n<li>A path to the specific page or file.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/webflow.com\/glossary\/url\"><img decoding=\"async\" src=\"https:\/\/starosta-agency.com\/wp-content\/uploads\/2026\/03\/image-6-1024x504.png\" alt=\"\" class=\"wp-image-5064\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A well-built URL makes navigation easier and has a positive effect on a site&#8217;s SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How URL Structure Affects SEO in 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under Google&#8217;s latest algorithm updates, well-formed URLs are part of the broader E-E-A-T concept (experience, expertise, authoritativeness, trustworthiness). A clear, logical URL structure helps Google better understand what a page is about and what topic it covers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&#8220;Structured, concise, and clear URLs make it much easier for search engine algorithms to understand the content, and they increase the chances of a page being noticed by users in the results.&#8221;<\/strong><br>&#8212; John Mueller, Senior Search Analyst at Google<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A well-built URL helps improve CTR (click-through rate) and rankings in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is an SEO-Friendly URL (a &#8220;Human-Readable URL&#8221;)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These were originally called Search Engine Friendly URLs. They&#8217;re addresses that are easy for people to read and that clearly convey what the page is about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of Good and Bad URLs:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bad example:<\/strong><br><code>example.com\/?p=12345<\/code><\/li>\n\n\n\n<li><strong>Good example:<\/strong><br><code>example.com\/blog\/url-structure-guide<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The second version is clear to both people and search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Main Benefits of Human-Readable URLs in 2025<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits for Users:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy to read and understand at a glance.<\/li>\n\n\n\n<li>Easier navigation through the site&#8217;s categories.<\/li>\n\n\n\n<li>Easier to remember and share.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits for SEO:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved CTR (click-through rate in search).<\/li>\n\n\n\n<li>Higher page relevance for target keywords.<\/li>\n\n\n\n<li>More effective link equity flow with anchor-free links.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Basic Requirements for Building a Proper URL in 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To build a quality URL, keep the following requirements in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize for Keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important for a URL to contain the target keyword or phrase. This helps improve the page&#8217;s relevance in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep It Concise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An optimal URL should be around 60&#8211;70 characters and no more than 4&#8211;5 words. This keeps the URL fully visible in search results and easy for users to read.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make It Informative and Logical<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A URL should clearly convey what the page is about and make sense to a user even out of context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a Hierarchical Structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">URLs should reflect the site&#8217;s structure. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>example.com\/category\/subcategory\/product<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This shows a correct structure, but you shouldn&#8217;t nest URLs too deeply.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Recommendations for Building URLs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Use Transliteration, Not Translation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transliterating local-language words (for example, &#8220;duhovky&#8221;) is a better choice than translating them (for example, &#8220;ovens&#8221;), since search engines may not recognize the two as synonyms.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&#8220;Non-Latin characters in a URL are less convenient because they can turn into strings of unreadable symbols. Transliteration keeps things clear and user-friendly.&#8221;<\/strong><br>&#8212; Brian Dean, SEO expert and founder of Backlinko.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Use a Hyphen (<code>-<\/code>) as the Word Separator<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google officially recommends using a hyphen as the word separator in URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avoid Uppercase Letters and Special Characters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using uppercase letters (<code>ABC<\/code>) and special characters (<code>#<\/code>, <code>%<\/code>, <code>@<\/code>) isn&#8217;t recommended, since it can cause technical errors or hurt SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create SEO-Friendly URLs on Popular CMS Platforms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Setting It Up in WordPress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress makes it easy to set up your URL structure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the dashboard, go to &#8220;Settings&#8221; &#8594; &#8220;Permalinks.&#8221;<\/li>\n\n\n\n<li>Choose one of the recommended options or create a custom one in the &#8220;Custom Structure&#8221; field.<\/li>\n\n\n\n<li>Use a transliteration plugin (<code>CyrToLat<\/code>) if you need one for non-Latin content.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Setting It Up in WooCommerce and OpenCart<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For WooCommerce stores, it&#8217;s enough to configure URLs through WordPress&#8217;s standard settings. In OpenCart, there&#8217;s a dedicated SEO URL field in the &#8220;Data&#8221; tab of each product. You can automate the process with an &#8220;auto-fill&#8221; module.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes When Building SEO URLs<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using complex parameters (<code>?id=<\/code>, <code>&amp;cat=<\/code>)<\/li>\n\n\n\n<li>Nesting categories too deeply<\/li>\n\n\n\n<li>Ignoring canonical URLs when content is duplicated<\/li>\n\n\n\n<li>Translating words instead of transliterating them<\/li>\n\n\n\n<li>Using special characters and spaces<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&#8220;It&#8217;s important to build a URL structure you won&#8217;t need to change later. URL redirects can temporarily affect a site&#8217;s rankings and cause it to lose some of the authority it has built up.&#8221;<\/strong><br>&#8212; Marie Haynes, SEO consultant and founder of Marie Haynes Consulting<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>&#x2705; <strong>Quality (SEO-friendly) URL<\/strong><\/th><th>&#x274c; <strong>Poor-quality URL<\/strong><\/th><th>&#x1f50d; <strong>Explanation<\/strong><\/th><\/tr><\/thead><tbody><tr><td><code>site.com\/blog\/seo-url-optimizatsiia<\/code><\/td><td><code>site.com\/?p=54321<\/code><\/td><td>Clarity, descriptiveness, and the use of keywords.<\/td><\/tr><tr><td><code>site.com\/duhovky\/vbudovani-duhovky-bosch<\/code><\/td><td><code>site.com\/index.php?cat=14&amp;product=789<\/code><\/td><td>Logical hierarchy, clear category and product names.<\/td><\/tr><tr><td><code>site.com\/novyny\/oglyad-iphone-16-pro<\/code><\/td><td><code>site.com\/news\/?id=12345<\/code><\/td><td>Informative and clear representation of the page content.<\/td><\/tr><tr><td><code>site.com\/services\/stvorennia-saitu-pid-kliuch<\/code><\/td><td><code>site.com\/service_page.php?sid=00123<\/code><\/td><td>No unnecessary parameters, a human-readable address.<\/td><\/tr><tr><td><code>site.com\/kursy\/kursy-python-onlain<\/code><\/td><td><code>site.com\/page?id=876&amp;lang=ua&amp;type=course<\/code><\/td><td>No unnecessary parameters, convenient for users.<\/td><\/tr><tr><td><code>site.com\/catalog\/smartfony-apple<\/code><\/td><td><code>site.com\/products.php?brand=apple&amp;type=smartphone&amp;ref=56<\/code><\/td><td>Clear URL, concise, and better indexing.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Good and bad SEO URLs<\/figcaption><\/figure>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Summary and Conclusions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO-friendly URLs are an important part of SEO in 2025. Their role goes far beyond aesthetics &#8212; they affect rankings, ease of navigation, relevance to search queries, and CTR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, it&#8217;s worth remembering that a good URL is only one part of a site&#8217;s overall on-page optimization: content, technical setup, and usability all matter too. A comprehensive approach is the key to effective website promotion in 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical guide to building clean, SEO-friendly URLs that help both users and search engines, with real examples and CMS setup tips.<\/p>\n","protected":false},"author":1,"featured_media":1670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,29],"tags":[],"class_list":["post-3388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seonews","category-webdevcategory"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to build SEO-friendly URLs that boost rankings and CTR in 2025, with real examples, expert quotes, and CMS setup tips for WordPress and more.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, 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